An independent Google Ads consultant who audits, builds and manages campaigns for genuine return on ad spend — not an agency selling a generic monthly package regardless of what your account actually needs.
Before recommending anything, we audit your account or market properly and tell you what's actually wrong.
Your account gets reviewed by an experienced Google Ads specialist, not handed to a junior learning on your budget.
Consultant fees are always separate from your ad spend, so you know exactly what's going to Google and what's going to us.
Cloudswitched provides google ads consultant and google ads specialist services for UK SMEs who want a straight answer about whether their PPC account is actually working, and what to do about it if it isn't. As a ppc consultant uk businesses can bring in for a one-off review or an ongoing engagement, we start every relationship with an honest audit — of an existing account if you have one, or of your market and competitors if you're starting from nothing. We're not trying to sell you a fixed monthly retainer regardless of what the audit finds; sometimes the right answer is a few hours of consultancy to fix a specific problem, sometimes it's ongoing management, and we'll tell you which situation you're actually in rather than defaulting to whichever option suits us best.
We work with businesses in every situation — those who've never run Google Ads and want a specialist to set the account up properly from the start, those who manage campaigns in-house but want an external second opinion, and those who've inherited an account from a previous agency or freelancer and have no idea whether it's actually any good. Each of those conversations starts in a different place, but they all end with the same thing: a clear, honest view of what's working, what isn't, and what it would take to fix it.
It's also worth being clear about what a genuinely independent consultant relationship looks like in practice, because plenty of agencies use the word "consultant" loosely. Working with a real specialist means direct access to the person actually reviewing your account and making decisions, not a salesperson relaying your questions to an analyst you never speak to. It means recommendations tied to specific numbers in your account — a keyword, a search term, a landing page — rather than vague, generic advice that could apply to any business running Google Ads. And it means being told honestly when Google Ads isn't the right channel for your business at all, which does happen, rather than being sold a campaign regardless.
A google ads consultant reviews your account structure, conversion tracking, keyword targeting, bidding strategy and ad copy against what's actually converting, then recommends specific, prioritised changes rather than a generic checklist. That might mean restructuring campaigns around genuine buyer intent, fixing broken or missing conversion tracking so decisions are finally based on real data, trimming wasted spend on searches that were never going to convert, or simply confirming that an account someone's worried about is actually performing reasonably well and doesn't need wholesale change.
A full-service agency typically wants ongoing monthly management of your entire account. A ppc consultant uk businesses engage for a specific piece of work — an audit, a campaign rebuild, training for an in-house team — can be the better fit if you don't need or want to hand over full control, or if you're testing whether PPC is worth investing in properly before committing to a bigger monthly spend.
Because we're not paid a percentage of your ad spend, a google ads specialist working with us has no incentive to recommend spending more than your account actually needs. Recommendations are based on what will genuinely improve your cost per lead, not on growing a management fee calculated as a slice of your budget.
A thorough audit checks account structure and campaign type selection, conversion tracking accuracy, search term reports for wasted spend, quality score and ad relevance, bidding strategy against genuine business goals, and whether the landing pages your ads send traffic to are actually built to convert. Skipping any one of those leaves real money on the table.
It's easy for an audit to focus only on the positives, especially when the same person or agency built the account being reviewed. An independent google ads specialist has no reason to soften the findings — if a campaign structure is fundamentally wrong, or conversion tracking has been silently broken for months, the audit should say so plainly, with the evidence to back it up, rather than wrapping bad news in vague, reassuring language.
We never touch a live account or make recommendations before a proper audit of what's currently happening — you get an honest picture first, changes second.
If tracking is broken or missing, fixing it comes before any optimisation work, because every decision after that depends on knowing what's genuinely converting.
Recommendations are ranked by impact, so you know exactly what to fix first rather than facing a fifty-point list with no sense of priority.
From an honest audit to a scope of work that actually matches what your account needs.
We review your existing account, or your market and competitors if you're starting fresh, against your actual business goals.
You receive a clear, prioritised report — what's working, what isn't, and exactly what we'd change and why.
Together we agree whether that's a one-off fix, a campaign rebuild, training, or ongoing management — whichever genuinely fits.
Work is delivered against the agreed scope, with clear reporting so you can see exactly what changed and what it produced.
We work exclusively with UK SMEs, so every recommendation from your google ads specialist is grounded in realistic budgets, not enterprise-scale strategies that assume unlimited spend.
Consultancy fees are always separate from your Google Ads budget, so there's never a hidden incentive to push you towards spending more than your account genuinely needs.
Every engagement starts with conversion tracking checked properly, so recommendations are based on real data about what's converting, not assumptions carried over from a previous set-up.
You get direct access to the specialist doing the work, not a rotating cast of junior account managers learning on your budget.
Because we also build websites and run SEO, we can spot issues a pure PPC specialist working alone might miss — a slow landing page, broken tracking, or a paid campaign competing against your own organic ranking.
And because engagements are scoped to what your account actually needs, you're never paying for a full monthly retainer when a focused piece of consultancy would do the job just as well.
We also stay available after the initial engagement rather than disappearing once the invoice is settled. If a recommendation doesn't land the way expected, or your business changes direction and the account needs rethinking, you can come back for a follow-up review rather than starting the whole search for a trustworthy specialist over again from scratch.
Too many businesses pay a ppc consultant uk wide for a report full of jargon and generic recommendations that could apply to any account. Ours are specific — exact campaigns, exact search terms, exact numbers, and a clear view of what changing each one would likely do to your cost per lead. If a google ads specialist can't point to precisely which parts of your account are underperforming and why, it's worth asking what they actually looked at.
Each option suits a different situation — here's how they genuinely compare.
Works if someone has genuine Google Ads experience and enough time to manage the account weekly. Without that, budgets tend to drift while someone learns on the job with real money at stake.
Suits businesses that want to hand over full ongoing management. Can feel like overkill, and unnecessarily expensive, for a smaller account that just needs periodic expert attention.
A google ads consultant like Cloudswitched scopes work to exactly what your account needs — an audit, a rebuild, training, or ongoing management — rather than a one-size retainer.
We're honest about what your account needs, even when that means less work for us. Here's what sets us apart.
We tell you what's actually wrong with your account, even if the answer is "not much" and doesn't lead to a big engagement.
Consultancy fees never scale with your Google budget, so there's no incentive to recommend spending more than you need.
You work directly with the person doing the analysis, not a junior account manager relaying instructions.
Engagements range from a single audit to full ongoing management — we recommend whichever genuinely fits, not the most expensive option.
Consultancy and management engagements run on terms that suit the scope of work, not a rigid annual contract.
Because we build websites too, we can review and fix the pages your ads send traffic to, not just the campaigns.
If you'd rather manage campaigns in-house long-term, we can train your team properly rather than keeping the knowledge to ourselves.
Findings are always tied to exact campaigns and search terms in your account, never a template report copied between clients.
You know the cost of an audit or engagement before committing, with no hourly billing surprises hidden in small print.
Cloudswitched is based in the City of London and provides google ads consultant and ppc consultant uk services remotely to SMEs across the country. Audits, strategy calls and training sessions all work effectively over video call and shared screen access, so location is never a barrier to getting proper attention on your account.
How we work: A clear scope of work agreed upfront, a shared reporting dashboard where relevant, and direct access to the consultant doing the work — no relayed messages through an account manager.
Who we help: From single-location trades businesses testing PPC for the first time to established e-commerce brands with accounts that have grown complicated over several years.
Getting started: Every engagement begins with a free, no-obligation audit, so you can see exactly what we'd recommend before committing to anything further.
Coverage
Google Ads consultancy delivered remotely to SMEs across the UK, from a team based in the City of London.
google ads consultant
An independent specialist who audits, builds or manages Google Ads campaigns on a scoped basis, rather than a fixed monthly agency retainer.
ppc consultant uk
Pay-per-click consultancy delivered remotely to UK businesses, covering account audits, campaign builds and training.
Got questions about working with a Google Ads consultant? We've answered the most common ones below. If you need more detail, get in touch.
Fees depend on the scope of work — a one-off audit costs considerably less than ongoing management, and both are quoted separately from your Google ad spend. Get in touch for a free consultation and a quote scoped to what you actually need.
A consultant suits a specific piece of work — an audit, a rebuild, training for your team — or an ongoing but flexible arrangement. A full-service agency suits businesses wanting to hand over complete, ongoing management. We'll tell you honestly which fits your situation.
A thorough audit typically takes three to five working days, covering account structure, tracking, search terms, quality score and landing pages, with a clear written report at the end.
Yes — plenty of clients want an independent audit or second opinion without handing over ongoing management, and we're happy to work that way.
Yes, if you'd rather manage campaigns in-house long-term, we can train your team properly, with documented processes rather than keeping the knowledge to ourselves.
Then we'll tell you that honestly, along with any smaller opportunities worth pursuing — we're not trying to manufacture a bigger engagement out of an account that's already performing reasonably well.
There's no fixed minimum, but there needs to be enough spend to generate meaningful data for optimisation — we'll advise honestly if your budget is better spent elsewhere first.
Both, if needed — because we also build websites, we can review and rebuild the landing pages your ads point to, often one of the biggest levers for improving conversion rate.
Limited time offer — valid until 31/05/2026
We believe that communication is key to any successful partnership. Submit your details and one of our friendly team members will be in touch with you shortly.
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