Google Ads & Paid Search

A complete Google Ads strategy built around your business goals, target audience and budget. We structure your account using best-practice campaign and ad group architecture, set up conversion tracking with Google Tag Manager, and configure audience lists for remarketing.

If you have an existing account, we conduct a full audit first — identifying wasted spend, structural issues, tracking gaps and quick-win opportunities before rebuilding or optimising.

In-depth keyword research to find the terms your customers actually use when they're ready to buy. We map keywords to buyer intent — navigational, commercial and transactional — and set bid strategies that maximise conversions within your budget.

Ongoing negative keyword management ensures you're not paying for irrelevant clicks. We continuously refine match types, adjust bids based on device, location and time of day, and test automated bidding strategies against manual controls.

Compelling ad copy written to maximise click-through rates and quality scores. We write multiple responsive search ad variations for every ad group, test headlines and descriptions systematically, and use ad extensions (sitelinks, callouts, structured snippets, call extensions) to dominate the search results page.

For display and YouTube campaigns, we design engaging visual creative and video assets that capture attention and drive action — all aligned with your brand guidelines.

Driving traffic to a poor landing page wastes your ad budget. We audit your landing pages for conversion rate, page speed, mobile usability and message match — then provide specific, actionable recommendations to improve performance.

Because we also build websites, we can implement landing page improvements ourselves if needed — no waiting for a third-party developer to make changes that directly impact your ad performance.

Accurate conversion tracking is the foundation of profitable Google Ads. We set up and verify tracking for form submissions, phone calls, e-commerce transactions and any other valuable actions using Google Tag Manager, Google Analytics 4 and Google Ads conversion tags.

We also configure enhanced conversions, offline conversion imports (where applicable) and attribution modelling so you can see the true value of your campaigns beyond last-click metrics.

We build remarketing audiences segmented by behaviour — page visitors, cart abandoners, past converters and lookalike audiences. Tailored ad creative for each segment ensures the right message reaches the right person at the right time.

Beyond remarketing, we leverage Google's audience targeting — in-market audiences, custom intent audiences and demographic targeting — to reach new customers who match your ideal buyer profile.

We monitor what your competitors are doing in Google Ads — their keywords, ad copy, landing pages and estimated spend. This intelligence informs our strategy, helps us find gaps they're missing and ensures you're always one step ahead.

Regular auction insights analysis shows how your impression share, overlap rate and outranking share compare to competitors, so we can adjust strategy to win more of the clicks that matter.

Detailed monthly reports covering impressions, clicks, conversions, cost per acquisition, return on ad spend and budget utilisation. Every metric is explained clearly with context on what's improving, what we're testing and what's planned next.

Monthly strategy calls to review performance, discuss business changes that might affect campaigns, and plan optimisation priorities. Quarterly deep-dive reviews ensure the overall strategy stays aligned with your evolving business goals.