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Google Ads Cost Calculator
Estimate your Google Ads management costs and projected campaign performance based on your budget, industry, and goals — with a personalised package recommendation from Cloudswitched.
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Cloudswitched Google Ads Packages
| What’s Included | Starter (£399/mo) | Growth (£799/mo) | Enterprise (£1,499/mo) | Custom (POA) |
|---|---|---|---|---|
| Ad Spend Managed | Up to £2,000 | Up to £6,000 | Up to £15,000 | Unlimited |
| Search Campaigns | Included | Included | Included | Included |
| Display & Remarketing | — | Included | Included | Included |
| A/B Testing | Basic | Advanced | Advanced | Advanced |
| Landing Page Recommendations | — | Included | Included | Included |
| YouTube & Performance Max | — | — | Included | Included |
| Dedicated Account Manager | — | — | Included | Included |
| Reporting | Monthly report | Monthly report + strategy call | Quarterly strategy reviews | Weekly sessions |
All prices exclude VAT. Ad spend is charged separately by Google. Final pricing depends on your industry, campaign complexity, and specific requirements. View full Google Ads service details
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Frequently asked questions
Management fees for UK SMEs typically run £300-£1,000 per month or 10-20% of ad spend, on top of the actual advertising budget paid to Google. Total combined cost (management plus spend) commonly starts around £1,000-£2,000 monthly for a meaningful campaign presence.
Most UK SMEs starting out see reasonable results from £500-£2,000 monthly ad spend, though this depends heavily on cost-per-click in your industry — competitive sectors like legal or finance can have clicks costing £5-£30+, while local services are often much cheaper.
DIY management saves the agency fee but often costs more in wasted spend from poor targeting and bidding mistakes, especially early on. Agencies typically pay for themselves through better campaign optimisation once monthly spend exceeds roughly £1,000-£1,500, where efficiency gains outweigh the management fee.
Pricing differences usually reflect the number of campaigns managed, reporting depth, and whether services include landing page optimisation and conversion tracking setup. This calculator gives a personalised estimate based on your spend level, campaign types, and industry.