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How to Calculate the Total Cost of Ownership for Meraki
28 Mar, 2026
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Industry Benchmark: CPC, CTR & Conversion Rates
| Industry | Avg CPC (UK) | Avg CTR | Avg Conversion Rate | Avg Cost Per Conversion |
|---|---|---|---|---|
| Professional Services | £3.50 – £8.00 | 3.5% | 4.5% | £45 – £120 |
| E-commerce | £0.80 – £2.50 | 2.7% | 2.8% | £25 – £65 |
| Local Services | £2.00 – £6.00 | 4.5% | 5.5% | £30 – £80 |
| SaaS / Tech | £4.00 – £12.00 | 2.1% | 3.0% | £80 – £250 |
| Healthcare | £2.50 – £7.00 | 3.2% | 3.8% | £40 – £130 |
| Finance & Insurance | £5.00 – £15.00 | 2.9% | 4.0% | £60 – £200 |
| Education | £1.50 – £4.00 | 3.8% | 4.2% | £25 – £70 |
| Real Estate | £1.80 – £5.50 | 3.7% | 3.2% | £35 – £110 |
Benchmarks based on UK Google Ads averages (WordStream, Google Ads benchmarks). Actual performance varies by targeting, ad quality, and competition. View Cloudswitched Google Ads services
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