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Campaign Budget Planner

Work backwards from your goals — discover exactly how much you need to spend on Google Ads to hit your target leads or sales each month.

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Industry Benchmarks – Google Ads UK

IndustryAvg CPCAvg CTRConv RateAvg CPA
Professional Services£3.503.5%3.5%£100
E-commerce£1.204.5%2.5%£48
Local Services£2.804.0%4.0%£70
SaaS / Tech£5.502.8%2.0%£275
Healthcare£4.003.2%3.0%£133
Real Estate£3.003.6%2.8%£107
Education£2.503.8%3.2%£78
Legal£6.502.5%2.2%£295

Benchmarks are UK averages and may vary by location, keyword competition, and ad quality. View Cloudswitched Google Ads services

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