Higher Quality Scores mean lower costs and better ad positions. We systematically improve all three components of Quality Score to reduce what you pay per click and increase your ad visibility.
Improving Quality Score from 5 to 8 can reduce your CPC by up to 37 per cent. The savings are significant and ongoing.
Higher Quality Scores help your ads appear in better positions without needing to increase your bids.
We address all three Quality Score factors — ad relevance, expected CTR and landing page experience — for comprehensive improvement.
Quality Score is Google rating of the quality and relevance of your keywords, ads and landing pages, scored from 1 to 10. It directly affects how much you pay per click and where your ads appear. A keyword with Quality Score 8 can cost half as much as the same keyword with Quality Score 4. At Cloudswitched, we take a methodical approach to improving all three components of Quality Score — ad relevance, expected click-through rate and landing page experience — delivering permanent cost reductions across your account.
We restructure ad groups so each contains tightly themed keywords with ads that directly address the searcher intent behind those keywords.
We write compelling ad copy with strong calls to action that earn higher click-through rates, signalling to Google that your ads deserve premium treatment.
We review and advise on landing page improvements including speed, relevance, mobile-friendliness and content quality.
Scores of 7 and above are considered good. We aim for 7 to 9 across your most important keywords. Scores of 10 are rare and usually only for branded terms.
Google provides a discount on CPC for above-average Quality Scores. Moving from 5 to 7 can reduce your CPC by around 28 per cent. From 5 to 9, the saving can exceed 44 per cent.
Some improvements take effect within days. Others, particularly landing page changes, can take several weeks for Google to reassess and update your scores.
In most cases yes. Very low scores (1 to 3) often indicate fundamental mismatches between keywords, ads and landing pages that can be corrected with structural changes.
Yes. Google uses Quality Score alongside your bid to determine Ad Rank. Higher Quality Scores help you achieve better positions without increasing your bid.
Limited time offer - valid until 31/05/2026
Share your account details and we will identify the Quality Score improvements that can reduce your costs.
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