Is your PPC account performing as well as it should? Our detailed audit uncovers wasted spend, reveals missed opportunities and provides a clear roadmap to better results.
We examine every element of your PPC account — from campaign structure and keyword selection to bid strategies and tracking.
We compare your key metrics against industry benchmarks so you understand where you stand relative to competitors.
A prioritised action plan with specific steps to improve performance, reduce waste and increase your return on ad spend.
Even well-managed PPC accounts develop inefficiencies over time. Search behaviour changes, new competitors enter the market, and settings that were optimal six months ago may now be costing you money. A professional PPC audit provides an objective assessment of your current performance and identifies specific improvements. At Cloudswitched, we conduct audits that go beyond surface-level checks to examine the granular details that make the difference between a good campaign and a great one.
We review your actual search term reports to find irrelevant queries draining your budget and high-value terms you are missing.
Poor structure leads to low Quality Scores and high costs. We assess whether your campaigns and ad groups are organised for optimal performance.
Incorrect or incomplete conversion tracking means you cannot measure success accurately. We verify every tracking tag and attribution path.
We recommend a comprehensive audit at least once a year, or whenever there is a significant change in performance. Quarterly reviews are ideal for active accounts.
Yes. We frequently audit accounts managed by other agencies and provide an independent assessment of performance and opportunities.
Read-only access to your Google Ads account is all that is required. We do not need billing access and will never make changes without your approval.
Our free audit covers the key areas and highlights major opportunities. A full PPC audit is more granular, covering every setting, keyword and ad in your account with detailed scoring.
You receive a written report and a review call. You can implement the changes yourself, have your current agency action them, or engage us to make the improvements.
Limited time offer - valid until 31/05/2026
Request a professional audit and find out exactly how to improve your PPC performance.
Submit your details and one of our friendly team members will be in touch shortly
Powered by industry-leading technologies including SolarWinds, Cloudflare, BitDefender, AWS, Microsoft Azure, and Cisco Meraki to deliver secure, scalable, and reliable IT solutions.
4 Sep, 2026
Most UK businesses do not discover a network problem from their monitoring platform. They discover it when the third person walks over to the IT desk and says...
3 Sep, 2026
Almost every office move IT budget we see arrives at the same shape: a removals quote, a furniture allowance, a signage line, a contingency of ten per cent,...
2 Sep, 2026
An IT support SLA is the only part of a managed service contract that tells you what happens on the worst day of your year, and it is routinely the least...