Generate new client leads and attract quality candidates with PPC campaigns built for the recruitment industry. We understand the dual-sided nature of recruitment advertising.
Separate campaigns for winning new clients and attracting candidates ensure each audience receives relevant, targeted messaging.
We target the specific industries and job types your agency specialises in, from IT recruitment to healthcare staffing.
We focus on generating quality client enquiries and relevant candidate applications rather than high volumes of unsuitable traffic.
Recruitment agencies operate in a dual-sided market — you need both clients with vacancies and candidates to fill them. Google Ads allows you to target both audiences simultaneously with separate campaigns and messaging. At Cloudswitched, we build recruitment PPC strategies that generate new client leads for your sales team while also attracting quality candidates in your specialist sectors. This dual approach ensures your agency grows on both sides of the equation.
We target businesses searching for recruitment agencies, staffing solutions and specialist hiring support in your industry sectors.
PPC campaigns that target job seekers searching for roles in your specialist areas, building your candidate database with quality applicants.
Whether you specialise in finance, technology, healthcare or trades, we target the specific terminology and search patterns of your niche.
Both are valuable. Client leads generate revenue directly, while strong candidates make your agency more attractive to clients. We recommend a balanced approach weighted to your current priority.
Competition varies by sector. General recruitment terms can be expensive, but niche sector-specific terms are often more affordable and attract better quality leads.
Absolutely. Niche recruitment agencies often see the best PPC results because they can target highly specific search terms with less competition.
We track client enquiries, candidate applications and cost per lead for both. Over time, we also work with you to measure placement revenue attributable to PPC leads.
PPC captures active searchers at the moment they need a recruitment agency, while job boards attract active job seekers. Both channels serve different purposes and often work well together.
Limited time offer - valid until 31/05/2026
Share your recruitment specialisms and we will design a PPC strategy to generate more client leads and candidate applications.
Submit your details and one of our friendly team members will be in touch shortly
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