A slow website costs you customers, rankings and revenue. Our speed optimisation service transforms sluggish sites into fast, responsive experiences that Google rewards and visitors love.
We target the exact metrics Google uses to evaluate page experience - LCP, FID and CLS - ensuring your site meets or exceeds all thresholds.
Faster sites convert better. Studies consistently show that every second of improvement in load time can increase conversions by up to 7%.
Page speed is a confirmed Google ranking factor. Faster sites earn better positions in search results, driving more organic traffic to your business.
Google now uses Core Web Vitals as a ranking signal, and visitors expect pages to load in under three seconds. A slow website does not just frustrate users - it actively harms your search visibility and conversion rates. Cloudswitched provides comprehensive website speed optimisation for UK businesses, addressing every layer of performance from server response times to front-end rendering.
We do not apply generic speed fixes. We conduct a thorough technical audit to identify the specific bottlenecks affecting your site, then prioritise fixes by impact so you see the biggest improvements first.
We provide before and after metrics for every optimisation we implement. You see exactly how much faster your site is and which specific changes made the difference.
Speed optimisation should not mean stripping your site of functionality or design quality. We achieve dramatic speed improvements whilst preserving everything that makes your site effective and engaging.
Results vary depending on your starting point, but most clients see load time reductions of 40% to 70%. We provide specific projections after our initial audit so you know what to expect before committing.
No. Our optimisations are technical improvements that happen behind the scenes. Your site will look and function exactly the same - just significantly faster. We never remove design elements to achieve speed gains.
A comprehensive speed optimisation typically takes one to two weeks. We start with an audit, prioritise fixes by impact and implement changes methodically, testing at each stage to measure improvement.
We optimise sites built on any platform including WordPress, Shopify, Squarespace and custom-built websites. The specific techniques vary by platform, but the principles of performance optimisation apply universally.
We offer both. The initial optimisation is a one-time project, and we recommend pairing it with an ongoing monitoring plan to catch performance regressions early and maintain your speed gains as your site evolves.
Limited time offer - valid until 31/05/2026
Get a free speed audit showing exactly what is slowing your site down and how much faster it could be.
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