- Google Ads
PPC Agency in Glasgow, Edinburgh & Sheffield
12 Apr, 2026
GuideGoogle AdsPDF · 2.5 MB
Google Ads Campaign Setup Guide
Step-by-step guide to setting up Google Ads campaigns from scratch, covering account structure, keyword research, ad copy, conversion tracking, and first 30-day optimisation.
About This Resource
Launching Google Ads without a solid foundation leads to wasted budget and poor results. This guide walks you through the complete campaign setup process — from structuring your account and selecting campaign types to researching keywords, writing high-converting ad copy, setting up accurate conversion tracking, and choosing the right bidding strategy. It also includes a launch checklist and a detailed first-30-days optimisation plan to ensure your campaigns start strong and improve quickly.
What's Included
- Account setup & structure: campaign hierarchy, ad group organisation, settings configuration
- Campaign type selection: when to use Search, Display, Shopping, Video, and Performance Max
- Keyword research & planning: tools, match types, grouping, negative keyword strategy
- Ad copy creation: responsive search ads, headline formulas, description best practices
- Conversion tracking setup: Google Tag, GA4 integration, enhanced conversions
- First 30-day optimisation plan: daily, weekly, and monthly review tasks
Who Is This For?
Business owners launching their first Google Ads campaigns, marketing managers setting up new accounts, and junior PPC specialists who need a comprehensive setup reference.