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TemplateGoogle AdsPDF · 1.9 MB
PPC Budget Planning Template
Structured template for planning, allocating, and tracking your Google Ads budget across campaigns and seasons with variance analysis and reallocation frameworks.
About This Resource
Effective budget management is the difference between profitable and wasteful Google Ads campaigns. This template provides a complete budget planning framework — from annual budget overview and campaign-level allocation to seasonal adjustment planning and budget vs actual tracking. It includes decision frameworks for when to increase, decrease, or reallocate budgets based on CPA and ROAS performance, ensuring every pound of ad spend is working as hard as possible.
What's Included
- Annual budget overview: 12-month planning table with spend, conversions, and CPA targets
- Campaign-level breakdown: budget allocation by campaign type with priority rankings
- Seasonal adjustment planner: quarterly multipliers and peak period planning
- Budget vs actual tracking: monthly RAG status tracking with variance analysis
- Reallocation decision framework: when to scale, reduce, or pause based on performance
- CPA and ROAS target setting: benchmarks and goal-setting for each campaign
Who Is This For?
PPC managers, finance teams, and business owners who need a structured approach to planning and tracking their Google Ads budget allocation across campaigns and seasons.