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Google Ads Conversion Tracking Setup
You cannot optimise what you cannot measure. We set up accurate conversion tracking for your Google Ads so every lead, call and sale is captured and attributed to the right campaign.
Accurate Measurement
We configure tracking that captures every form submission, phone call and purchase so your data is complete and reliable.
Proper Attribution
Each conversion is attributed to the specific keyword, ad and campaign that generated it, enabling data-driven optimisation.
Technical Expertise
Tags, triggers, events and attribution models are complex. Our technical team handles the setup correctly the first time.
Why Conversion Tracking Is Non-Negotiable
Without conversion tracking, you are flying blind. You do not know which keywords generate leads, which ads drive sales or whether your campaigns are profitable. Worse, Google cannot optimise your campaigns effectively without conversion data. At Cloudswitched, we set up comprehensive conversion tracking that captures every meaningful action — form submissions, phone calls, live chats and ecommerce transactions — and attributes them accurately to your Google Ads campaigns.
Our Tracking Setup Process
Comprehensive Coverage
We track every conversion type relevant to your business — not just form fills but also phone calls, live chats, email clicks and ecommerce transactions.
Technical Precision
We implement tracking through Google Tag Manager for clean, manageable code that does not slow your website or cause conflicts.
Verification and Testing
Every tracking tag is tested thoroughly to ensure accurate data before we rely on it for campaign optimisation decisions.
Conversion Types We Track
Contact form submissions
Phone call tracking with dynamic numbers
Ecommerce transactions and revenue
Live chat conversions
Email and link click tracking
Offline conversion imports
Frequently Asked Questions
Without it, you cannot measure ROI, Google cannot optimise your campaigns for conversions, and you have no way of knowing which keywords and ads are generating business.
Yes. We frequently audit and fix tracking setups that are misconfigured, missing conversions or reporting inaccurate data.
Google Tag Manager is a tool that manages tracking codes on your website without requiring code changes for each tag. It makes tracking cleaner and more manageable.
Yes. We use dynamic number insertion and Google call extensions to track calls that originate from your ads, including call duration and the source keyword.
For most small business websites, we can configure comprehensive conversion tracking within two to three working days.
Free On Boarding worth up to £2,000!
Limited time offer - valid until 31/05/2026
Get Proper Conversion Tracking
Tell us about your website and the actions you want to track. We will set up accurate conversion tracking for your Google Ads.
Submit your details and one of our friendly team members will be in touch shortly