Win more vendor instructions with Google Ads campaigns that target homeowners looking to sell. We generate valuation requests and vendor leads that grow your property portfolio.
We target search terms used by people looking to sell their property, generating valuation requests and listing opportunities for your agency.
Appear at the top of Google when homeowners in your target areas search for estate agents, ahead of portals and competitors.
We track leads from initial click through to valuation booking, giving you clear visibility on your advertising return.
In a competitive property market, estate agents who generate their own vendor leads have a significant advantage. Google Ads allows your agency to appear at the top of search results when homeowners in your area search for estate agents, property valuations and selling advice. At Cloudswitched, we create campaigns that target vendor-focused keywords in your specific area, generating valuation requests and listing instructions that grow your property portfolio.
We target search terms that indicate selling intent — valuation requests, estate agents near me, how to sell my house — not buyer traffic that offers less value.
We target the specific postcodes and areas where you want to build your property portfolio, focusing budget on your most desirable instruction areas.
Ad copy that highlights your agency unique selling points — local knowledge, fee structure, track record — to differentiate you from portal dominance.
Google Ads puts your agency directly at the top of search results, above portal listings. For vendor leads specifically, targeted PPC often outperforms portal presence.
For most agencies, vendor leads (sellers) are more valuable as they lead to instructions. We primarily target vendor-intent keywords, though buyer campaigns can complement this.
Costs vary by area, but estate agent keywords typically range from two to six pounds per click. In prime London areas, costs can be higher.
Yes. We create campaigns targeting both sales and lettings clients, with separate strategies for landlord acquisition and tenant generation.
This depends on your budget and area competition. Most estate agent clients generate between ten and thirty valuation enquiries per month through Google Ads.
Limited time offer - valid until 31/05/2026
Tell us about your agency and target areas. We will show you how Google Ads can generate more vendor leads.
Submit your details and one of our friendly team members will be in touch shortly
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