Turn Google Ads into a predictable engine for qualified leads. Our PPC lead generation campaigns are built around your sales process, targeting the right people at the right moment with the right message.
We optimise for lead quality, not just quantity. Our campaigns target high-intent keywords and use qualification signals to attract prospects who are genuinely ready to engage.
Track every lead from click to sale with proper conversion tracking, CRM integration and attribution modelling — so you know your true cost per customer.
Every optimisation decision aims to reduce your cost per qualified lead. We continuously refine targeting, bidding and ad copy to improve efficiency.
For service businesses and B2B companies, PPC is one of the most effective ways to generate leads on demand. Unlike SEO, you can start generating enquiries immediately and scale up as your pipeline requires. The challenge is keeping lead quality high and costs sustainable. At Cloudswitched, we build PPC campaigns specifically for lead generation — with proper conversion tracking, landing page alignment and continuous optimisation toward the metrics that actually matter.
We build campaigns around your sales process, not just keywords. Understanding who your ideal customer is, what triggers their search and what convinces them to enquire allows us to target more precisely and convert more efficiently.
Ads are only half the equation. We create or optimise dedicated landing pages for each campaign, ensuring the messaging is consistent and the path to enquiry is frictionless. Better landing pages mean lower costs and more leads.
We track leads through your pipeline to understand which campaigns generate customers, not just form fills. This allows us to optimise toward revenue rather than vanity metrics like click-through rate.
Management fees typically start from £800 per month, with ad spend budgets varying from £1,000 to £10,000 or more depending on your industry and lead volume goals. We recommend a budget based on your target cost per lead and required volume during the free consultation.
Most campaigns begin generating leads within the first week of going live. The first month focuses on data gathering and initial optimisation, with performance improving significantly from month two onwards as we refine targeting and bidding.
We work with you to define what constitutes a qualified lead and set up tracking to measure it. This typically includes CRM integration, call tracking and regular feedback loops with your sales team to understand which leads are converting to customers.
Yes. We include landing page creation or optimisation as a core part of our lead generation service. Sending ad traffic to generic website pages is one of the most common reasons PPC campaigns underperform.
Absolutely, and it should. PPC provides immediate visibility for competitive terms whilst SEO builds long-term organic presence. Data from PPC campaigns also informs SEO strategy by revealing which keywords generate the best leads.
Limited time offer - valid until 31/05/2026
Find out how Google Ads can deliver a predictable pipeline of qualified enquiries for your business. Free PPC audit included.
Submit your details and one of our friendly team members will be in touch shortly
Powered by industry-leading technologies including SolarWinds, Cloudflare, BitDefender, AWS, Microsoft Azure, and Cisco Meraki to deliver secure, scalable, and reliable IT solutions.
23 Aug, 2026
AI code review has moved from novelty to default in UK development teams inside about eighteen months. Pull requests now arrive pre-annotated by a model,...
22 Aug, 2026
Google Ads wasted spend is the single most recoverable line item in most UK SME marketing budgets. It is not a strategy problem and it is rarely a creative...
21 Aug, 2026
Cyber Essentials certification has quietly become a commercial requirement rather than a security badge. It is mandatory for most central government contracts...