A faster website ranks higher, converts better and keeps visitors engaged. Our speed optimisation service improves your Core Web Vitals and page load times.
We diagnose and fix the specific issues slowing your site down, often achieving dramatic improvements in page load speed.
Google uses page speed as a ranking factor. Faster sites earn better positions and more visibility in search results.
We optimise your site to pass Google's Core Web Vitals thresholds — a confirmed ranking signal since 2021.
Google has confirmed that page speed is a ranking factor, and Core Web Vitals — measuring loading performance, interactivity and visual stability — are now part of the ranking algorithm. Beyond rankings, slow sites lose visitors. Research consistently shows that even a one-second delay in page load time can significantly reduce conversions. At Cloudswitched, we diagnose exactly what is making your site slow and implement targeted fixes that improve both your search rankings and your visitor experience.
We do not just compress images and hope for the best. We identify the specific bottlenecks causing slowness — whether that is render-blocking resources, excessive JavaScript or server issues.
We benchmark your site before and after optimisation, providing clear evidence of the speed improvements achieved.
Speed can degrade over time as new content and features are added. We provide ongoing monitoring to maintain your performance gains.
While speed alone will not catapult you to number one, it is a confirmed ranking factor and can be the difference between ranking positions when other factors are similar. It also significantly affects user behaviour and conversions.
Core Web Vitals are three specific metrics Google measures: Largest Contentful Paint (loading speed), First Input Delay (interactivity) and Cumulative Layout Shift (visual stability). They are part of Google's ranking algorithm.
Most speed optimisation projects are completed within one to three weeks, depending on the complexity of your site and the severity of the issues found.
We test all changes thoroughly before and after implementation. We use staging environments where possible and always maintain the ability to roll back changes if needed.
Yes. We optimise WordPress, Shopify, Squarespace, custom-built sites and any other platform. The techniques vary by platform but the principles and results are consistent.
Limited time offer - valid until 31/05/2026
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