Google Ads Enters the AI Era — Conversational Discovery, AI Mode and Gemini-Powered Campaigns: The UK SME Google Ads Playbook for Summer 2026
On 25 June 2026, Google completed a week-long cluster of AI advertising changes — Gemini-powered Demand Gen creative, Web to App Measurement and Ads API v24.2 — capping Google Marketing Live 2026's announcement of Conversational Discovery ads and Business Agent for Leads. With AI Overviews recommending a competitor 69% of the time on a platform that handles 93% of UK searches, UK SMEs must audit conversion tracking, rebuild creative for conversational intent and export 37 months of historical data before the retention window closes.










