- Database Reporting
Custom Reporting & Dashboard Development Cost in the UK in 2026
12 Apr, 2026
Custom dashboards, clean data and reports that actually answer the question you asked - built for Shoreditch startups, Dalston agencies and Hackney Wick studios who are tired of chasing numbers across spreadsheets.
We turn scattered exports and manual spreadsheets into live dashboards that update themselves, so your team spends time acting on numbers instead of assembling them.
Every report is designed around how your business actually works - your sales cycle, your campaigns, your stock - rather than a generic off-the-shelf template.
We bring figures from separate systems into a single, well-structured database so finance, marketing and operations are finally looking at the same numbers.
Most small and mid-sized businesses collect far more data than they ever use - order histories sitting in an e-commerce platform, campaign figures locked inside an ad account, customer records split across a CRM and a spreadsheet nobody quite trusts. We design the database structure underneath your reporting, build the dashboards that sit on top of it, and set up the automated reports that land in your inbox without anyone having to chase them. The result is a single, reliable view of the business, built around what you actually need to decide next rather than a generic dashboard template.
Hackney is the epicentre of London's Tech City, and it shows in the kind of businesses we hear from here. Shoreditch and Hoxton, clustered around the Old Street roundabout - long nicknamed Silicon Roundabout - host one of Europe's densest concentrations of startups, alongside a much larger and quieter population of independent digital firms, creative agencies and e-commerce brands who never make the headlines but generate just as much data. Further east and north, Hackney Wick and Dalston extend that same creative economy into studios, maker spaces and design-led businesses, many of them selling direct to consumers online and running their own marketing. Every one of these businesses ends up with data spread across a handful of platforms - order and payment systems, marketing and ad accounts, a CRM, sometimes a stock or booking system - and no single place that shows how it all fits together. That's the gap we fill: a properly structured database behind the scenes, and reporting on top of it that tells you what's actually happening.
Tech startups here typically outgrow their first reporting setup fast - a founder's personal spreadsheet, or a free dashboard bolted onto one platform, stops being enough the moment there's more than one product, channel or team. Creative agencies and e-commerce brands run into a different version of the same problem: campaign performance, project margins and order data live in separate tools that were never designed to talk to each other. We've built database reporting for exactly this kind of business - where the need is real but there's no in-house data team to build it.
Shoreditch High Street is around ten minutes by Overground from Liverpool Street, which keeps on-site visits straightforward when hardware, a server or a network switch genuinely needs hands-on attention. In practice, most database and reporting work is scoping, design and build carried out remotely, with our team available on-site around Hackney and the wider Old Street and Hackney Wick area when it's actually needed.
A dashboard is only as good as the database underneath it. Before we build a single chart, we look at where your data actually lives, tidy up the structure and fix the inconsistencies that make totals disagree with each other - so what you see is something you can trust.
We design dashboards and scheduled reports around the handful of numbers that genuinely drive your decisions, rather than every metric a platform happens to offer, so the report that lands in your inbox is one you read rather than archive.
From first conversation to a working dashboard - our process keeps things simple.
We map out where your data currently lives, which systems hold it and which numbers actually matter to how you run the business.
We design the underlying database structure and the dashboard layout together, so reporting is fast and reliable rather than bolted on afterwards.
We build the database, connect your data sources and construct the dashboards and automated reports on secure, reliable cloud infrastructure.
Your reporting goes live with ongoing hosting and support, and we're on hand as your data or your questions change.
We build the database underneath your reporting as carefully as we build the dashboard on top of it - a report is only as trustworthy as the data feeding it, so we start there rather than skipping straight to charts.
Every dashboard and report is designed around your business, not a generic template - built around the sales cycle, campaigns or operations of a Hackney tech, creative or e-commerce business rather than a one-size-fits-all layout.
We connect the systems you already use into a single reporting layer, so figures from separate platforms are reconciled once, correctly, rather than manually cross-checked every time someone needs a number.
Reporting runs on reliable cloud infrastructure, so dashboards and scheduled reports are available when you need them rather than sitting in a spreadsheet on one person's laptop.
We provide ongoing support after launch, so as your data sources or your priorities change, your reporting changes with them rather than falling out of date.

We build reporting that gets used, not dashboards that get opened once and forgotten. Here's what sets our approach apart.
We scope reporting projects tightly around the numbers you need first, so you get a working dashboard in weeks rather than waiting months for a sprawling data project to finish.
Your database and dashboards run on secure, monitored cloud infrastructure, so reporting is there when you open it rather than depending on one person's laptop or an unmaintained spreadsheet.
We're not just building charts - we design and build the database underneath them, so your reporting sits on a structure that's actually sound rather than a workaround stitched onto an existing platform.
Rather than starting from a generic dashboard template, we start by asking what decisions you need to make, then design the reporting to answer exactly those questions clearly.
You'll work with the same team throughout, not a rotating support queue - someone who already understands your data when a new question or a new report comes up.
We design around the few numbers that actually drive a decision, not every metric a system can export, so the dashboard you get is one your team opens rather than ignores.
The database and reports we build belong to you, on open, standards-based technology - you're not locked into a proprietary tool you'd struggle to move away from later.
We don't disappear once the dashboard is live. As you add a new sales channel, campaign or system, we extend the reporting to cover it rather than leaving you to work around the gap.
We scope the work and provide a fixed quote after a free consultation, so you know what you're paying before we start rather than being billed by the hour as the project runs on.
Businesses across Hackney's tech, creative and e-commerce scene depend on properly configured systems to keep reporting accurate and available when it's needed. A database that's badly structured, or a dashboard bolted onto a single platform, tends to break down exactly as a business scales past its first few customers or campaigns. We build and host the infrastructure underneath your reporting on secure cloud systems, so it keeps working as your data grows rather than needing to be rebuilt from scratch.
Hackney is the London borough at the heart of the capital's Tech City, and its identity as a data-generating economy runs from Shoreditch and Hoxton through to Dalston and Hackney Wick. The area around the Old Street roundabout - long known as Silicon Roundabout - has drawn major tech companies alongside thousands of smaller, independent digital firms, creative agencies and e-commerce brands, all of them running online sales, marketing campaigns and customer systems that quietly pile up data. Further east, Hackney Wick's creative quarter of studios and maker spaces, and Dalston's mix of independent retail and design businesses, extend that same pattern into brands selling direct to customers with no in-house analyst to make sense of the numbers.
Getting around: Shoreditch High Street is around ten minutes by London Overground from Liverpool Street, and Hackney is also served by Hackney Central and Hackney Downs stations, keeping the borough well connected for on-site visits when hardware genuinely needs attention.
Local landmarks: Old Street Roundabout - Silicon Roundabout - remains the borough's best-known tech address, while Hackney Wick's creative quarter, London Fields and Broadway Market give the borough its wider identity beyond the startup scene, alongside long-established venues such as Hackney Empire.
Borough
You'll know Hackney by Silicon Roundabout at Old Street, Shoreditch and Hoxton's dense startup scene, and the creative economy of Dalston and Hackney Wick. It's the everyday geography of tech, creative and e-commerce businesses generating data faster than they can make sense of it.
database reporting and analytics
Custom database design and reporting dashboards that turn scattered data into a single, reliable view of the business, built around the systems you already use.
database reporting Hackney
Serving Hackney's tech startups, creative agencies and e-commerce brands with database design, dashboards and automated reporting, delivered remotely with on-site visits around Shoreditch and Hackney Wick where needed.
Got questions? We've answered the most common ones below. If you need more detail, get in touch.
Yes. We connect data from the platforms you already use - order and payment systems, marketing tools, a CRM, spreadsheets - into a single database, so reporting draws on one consistent source rather than each system's own numbers.
We build with secure hosting, encrypted data transmission and access controls throughout, and we design the database and reporting layer with your data's sensitivity in mind from the outset rather than as an afterthought.
It depends on how many systems we're connecting and how tidy the underlying data already is. We scope every project individually and give you a fixed quote and timeline after a free consultation, rather than an hourly estimate.
We host and monitor the underlying database and dashboards on an ongoing basis, and provide support as your data sources or reporting needs change, so the system keeps working rather than being left to drift out of date.
Yes, that's often the starting point. We can clean up inconsistent spreadsheets or migrate data out of a system you've outgrown, standardising it into a proper database before we build any reporting on top of it.
No. Much of our database reporting work is for small teams - a handful of people at a Hackney startup or agency - who need reliable reporting but don't have the budget or need for an in-house data team.
Yes, we set up scheduled reports that arrive automatically on the cadence you need - daily, weekly or monthly - so nobody has to remember to log in and pull the figures together by hand.
Yes. The database, the reports and the code are yours, built on open, standards-based technology rather than a proprietary platform, so you're never tied to us to keep using what we've built.
Limited time offer - valid until 31/05/2026
We believe that communication is key to any successful partnership. Submit your details and one of our friendly team members will be in touch with you shortly.
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