- Database Reporting
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Free Google Ads Audit for UK Businesses
A no-obligation google ads audit that shows you exactly where your budget is being wasted and what to fix first.
Genuinely Free
Our google ads audit costs nothing and comes with no obligation to work with us afterwards — you keep the findings either way.
Clear Action Plan
You get a written report ranking the issues by impact, so you know what to fix first rather than a vague list of observations.
No Account Access Risk
We review your account through read-only access, so nothing in your live campaigns is touched during the audit itself.
What a proper Google Ads audit covers
Most Google Ads accounts we look at are quietly leaking budget — broad match keywords pulling in irrelevant traffic, ad groups that haven't been touched in a year, conversion tracking that stopped working after a website update nobody noticed. A google ads audit is the fastest way to find out where your spend is actually going before you commit to changing anything. Our free google ads audit reviews campaign structure, keyword targeting, ad copy, conversion tracking, quality scores and geographic settings, then hands you a written report ranked by impact. If you decide to work with us afterwards, that report becomes the starting point for your PPC strategy. If you don't, you still walk away with a clear picture of what's working and what isn't.
A google ads audit matters more the longer an account has been running unchecked. Google's own recommendations, automated bidding suggestions and default settings shift over time, and an account that was well configured two years ago can drift a long way from best practice without anyone actively breaking anything. Seasonal campaigns get left switched on after the season ends, ad groups get duplicated during a rebrand and never tidied up, and tracking pixels stop firing after a website migration nobody thought to check against the ads account. None of these show up unless someone looks specifically for them, which is exactly what a proper audit is for.
What we look for in your account
A thorough google ads audit goes well beyond glancing at your dashboard. We check whether your campaign structure actually reflects how you sell — separate campaigns for different product lines or services, rather than everything bundled into one account with a single daily budget fighting itself. We look at match types, negative keyword lists, and whether conversion tracking is firing correctly on the actions that matter to your business, not just page views.
Delivered Remotely, UK-Wide
We deliver our free google ads audit remotely to businesses across the UK, from our base in the City of London out to every region beyond it. The audit itself is desk-based — we don't need to visit your premises to review an ad account — so turnaround is quick regardless of where your business is based.
No Pressure to Sign Up
The audit is genuinely free and comes with no obligation. Some businesses use our findings to fix issues in-house; others ask us to take over management afterwards. Either way, you get the same level of detail in the report.
What you receive
Every google ads audit we deliver includes the same core outputs, whatever your account size.
Our approach to the audit
Read-Only Access, No Risk
We ask for read-only access to your Google Ads account so we can review everything relevant without any risk of changes being made to live campaigns during the audit.
Ranked by Impact, Not Volume
Rather than handing you a long list of minor observations, we rank findings by likely impact on spend and results, so you know what to prioritise first.
How it works
From granting access to receiving your report — our audit process is quick and low-effort for you.
1
Grant Access
You provide read-only access to your Google Ads account, which takes a couple of minutes and can be revoked at any time.
2
We Audit
Our team reviews structure, targeting, ad copy, quality scores and conversion tracking against what your business actually sells.
3
Report Delivered
You receive a written report ranking issues by impact, with clear next steps for each one.
4
Your Choice
Fix the issues yourself, or ask us to take over management — there's no obligation either way.
Businesses ask for a Google Ads audit when
Cost per click has crept up over time and nobody can explain exactly why
Leads or sales from Google Ads have dropped despite spend staying the same or increasing
Nobody in the business fully understands what the current agency or freelancer is actually doing
The account was set up years ago and has never had a proper structural review since
Conversion tracking looks like it might be broken but nobody has confirmed it either way
They're considering switching PPC providers and want an independent second opinion first
Broad match keywords appear to be pulling in clicks that have nothing to do with what they sell
They're about to increase budget and want confidence the account can make good use of it first
Quality scores have been dropping and nobody has investigated the underlying cause
Why choose Cloudswitched for your Google Ads audit?
We run a google ads audit the same way whether you become a client afterwards or not — thoroughly, and with no pressure to sign up to anything. That's a deliberate choice: a rushed or padded audit designed to sell you services isn't actually useful to you.
Our team reviews campaign structure, keyword match types, negative keyword coverage, ad copy performance, quality scores and conversion tracking, then ranks every finding by likely impact so you know what to tackle first.
We work across Google Ads/PPC as one of our core service lines, alongside SEO, web development and Google Ads management, so an audit finding that's really a website or tracking issue gets flagged clearly rather than glossed over.
Access is read-only throughout, so there's no risk to your live campaigns during the review, and you can revoke access the moment the audit is complete.
If you'd like us to act on the findings, our Google Ads management service picks up exactly where the audit leaves off — with a free consultation to talk through next steps.
Your Google Ads Audit Options
The audit itself is free. If you'd like ongoing management afterwards, we scope that separately based on your account and goals.
Start Here
Free Audit
A full google ads audit with a written, ranked report
£0/ no obligation
- Account structure review
- Keyword & match type check
- Conversion tracking review
- Written, ranked report
- Ongoing management
Managed PPC
Ongoing Google Ads management once the audit is done
POA/ scoped to your account
- Audit findings implemented
- Ongoing campaign optimisation
- Monthly reporting
- Dedicated account manager
Why Cloudswitched for your Google Ads audit?
An honest audit is only useful if it's actually honest. Here's what sets ours apart.
Genuinely no obligation
You keep the report whether you work with us or not. We'd rather you trust the findings than feel obliged to sign up because of them.
Read-only access throughout
We never need edit access to run a google ads audit. Your live campaigns stay untouched during the review, and you can revoke access instantly.
We look beyond the ad account
Because we also do web development and SEO, we catch issues an ads-only agency might miss — like a landing page that's actually causing your conversion problem.
Findings ranked by impact
You get a prioritised list, not a wall of minor tweaks. We tell you what to fix first if you only have time to fix one thing.
A named contact for questions
If anything in the report is unclear, you get a named contact to ask, rather than a PDF with nobody to follow up with.
Fast turnaround
Because the audit is desk-based, we can usually turn a report around quickly once access is granted, without needing to schedule site visits.
UK-wide, remote delivery
We audit Google Ads accounts for businesses across the UK remotely, with the same process wherever you're based.
Straightforward next steps
If you'd like us to act on the findings, we'll scope Google Ads management clearly and transparently, with no pressure and no hidden costs.
We check the numbers you actually care about
Click-through rate and impression share look good on a screen but don't pay the bills. We focus the audit on cost per lead, cost per sale and return on ad spend wherever tracking allows us to see them.
Transparent, plain-English reporting
No jargon-heavy dashboards you need a manual to understand — just a clear written explanation of what we found and why it matters.
Google Ads Support Across the UK
A google ads audit is only useful if the business behind it understands your wider marketing setup, not just the ad platform in isolation. UK businesses running Google Ads increasingly need that account reviewed alongside their website, tracking setup and overall digital strategy, since a leak in one area often shows up as wasted spend in another. Managed PPC support helps SMEs keep that whole picture under control rather than treating the ad account as a black box.
Google Ads Audit Coverage Across the UK
We deliver our free google ads audit remotely to businesses across the UK, from our base in the City of London outward. Because the audit is desk-based — reviewing your account through read-only access rather than visiting your premises — location makes no difference to turnaround or depth of review.
Sector mix: We've audited accounts for retailers running shopping campaigns, service businesses relying on search ads for local leads, and B2B companies using Google Ads to fill a sales pipeline. The specifics change; the same structural checks apply across all of them.
Getting started: Requesting your free google ads audit takes a few minutes — you grant read-only access, and we get to work. Most reports are delivered within a short turnaround, with a named contact on hand if you have questions once you've read it.
Coverage
UK-Wide, Remote-First
Wherever your business is based, our google ads audit process is the same — read-only access, a thorough review, and a written report ranked by impact, with no obligation attached.
Common mistakes we find in a Google Ads audit
Some issues turn up in almost every account we review. Broad match keywords running without a proper negative keyword list is the most common one — it quietly pulls in clicks for searches that have nothing to do with what you sell, and the cost adds up fast without ever showing as an obvious red flag on a dashboard. Conversion tracking that fires on the wrong event, or stopped firing altogether after a website change, is another regular finding; without it, the account's automated bidding is essentially guessing. We also frequently see campaigns and ad groups left over from a rebrand or a discontinued product line, still spending a small amount every day for no useful reason, and geographic targeting set far wider than the area a business actually serves. Individually, each of these might only cost a modest amount each month. Added together across a full account, they're often the difference between a Google Ads account that pays for itself and one that quietly drains budget.
Service
Free Google Ads Audit
google ads audit
A no-obligation google ads audit covering account structure, keyword targeting, ad copy, conversion tracking and quality scores, with a written, ranked report.
Follow-On
Google Ads Management
google ads management
If your audit uncovers issues worth fixing, our Google Ads management service can take over campaign optimisation, reporting and ongoing strategy.
Frequently Asked Questions
Got questions about our free google ads audit? We've answered the most common ones below. If you need more detail, get in touch.
Is the google ads audit really free?
Yes. There's no charge for the audit and no obligation to work with us afterwards. We provide the written report regardless of what you decide to do next.
What access do you need to my account?
Read-only access is all we need. This lets us review campaign structure, targeting and performance data without any ability to make changes to your live account.
How long does the audit take?
Most audits are desk-based and turned around quickly once you've granted access — we don't need to visit your premises or wait on scheduling site visits.
Do I need to switch agencies to get an audit?
No. We audit accounts for businesses managing their own Google Ads in-house, businesses working with another agency, and businesses with no PPC support at all. The audit itself is entirely independent.
Google Ads audit vs a full PPC strategy review — what's the difference?
The audit focuses on identifying what's currently wrong or underperforming in your account. A full PPC strategy engagement builds on those findings with ongoing campaign management, testing and reporting.
What size of account is worth auditing?
Any account spending a meaningful monthly budget is worth reviewing, whether that's a few hundred pounds a month or a large multi-campaign account. Wasted spend scales with budget, so the bigger the account, the more there usually is to find.
Will you try to sell me services during the audit?
The report is delivered on its own merits. If we think ongoing management would genuinely help, we'll say so, but there's no pressure to sign up, and plenty of businesses use our findings without becoming a client.
Do you cover Google Shopping and Performance Max campaigns too?
Yes, our google ads audit covers Search, Shopping, Display and Performance Max campaigns, reviewing each against the settings and structure appropriate to that campaign type.
Free On Boarding worth up to £2,000!
Limited time offer — valid until 31/05/2026
Get your free Google Ads audit
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