Reach customers across Search, Shopping, Display, YouTube, Gmail and Maps with a single campaign type. We set up and manage Performance Max campaigns that leverage Google AI to maximise your conversions.
One campaign type that automatically serves ads across every Google channel, finding customers wherever they spend time online.
Performance Max uses Google machine learning to optimise bids, targeting and creative combinations for maximum conversions.
While AI handles the automation, our specialists provide the strategic direction, asset quality and audience signals that make PMax work.
Performance Max is Google most advanced campaign type, using artificial intelligence to serve ads across all Google properties. However, PMax is only as good as the inputs it receives. At Cloudswitched, we ensure your Performance Max campaigns are built on a strong foundation — high-quality creative assets, well-defined audience signals, proper conversion tracking and ongoing human oversight. The result is campaigns that harness the power of Google AI while maintaining the strategic direction that only experienced PPC professionals can provide.
We create and curate the text, image and video assets that PMax uses to build ads, ensuring every combination maintains your brand standards.
We feed PMax detailed audience signals based on your existing customers, website visitors and target demographics to accelerate its learning.
We do not just launch PMax and walk away. Our team monitors performance, adjusts strategies and intervenes when the AI needs guidance.
Performance Max is a Google Ads campaign type that uses AI to serve your ads across Search, Shopping, Display, YouTube, Gmail and Maps from a single campaign.
Yes, but it works best with sufficient conversion data. We recommend at least 15 to 30 conversions per month for PMax to optimise effectively.
Not necessarily. We often run PMax alongside dedicated Search campaigns for the best results. The right approach depends on your specific business and data.
PMax gives less manual control than traditional campaigns, but you control the creative assets, audience signals, budget and conversion goals. Our role is to optimise these inputs.
Performance Max typically needs two to four weeks of learning time to optimise effectively. During this period, we monitor closely and make adjustments to support the AI.
Limited time offer - valid until 31/05/2026
Let us set up and manage your Performance Max campaigns for optimal results across every Google channel.
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