Attract new clients to your accountancy practice with Google Ads campaigns that target business owners and individuals actively searching for accounting services in your area.
Separate campaigns for tax returns, bookkeeping, payroll, company accounts and advisory services ensure highly relevant messaging.
Most accountancy clients prefer a local firm. We target your ads to the specific areas where your ideal clients are searching.
Accounting clients stay for years. We factor lifetime value into our strategy, making higher acquisition costs commercially viable.
Accountancy firms face a unique challenge — most new client acquisition happens during specific periods like self-assessment deadline season, year-end and company formation peaks. Google Ads allows your firm to be visible precisely when potential clients are searching for accounting help. At Cloudswitched, we build campaigns that capture seasonal demand spikes while maintaining a steady baseline of enquiries throughout the year, helping your practice grow predictably.
We increase budgets and refine targeting ahead of key periods like January self-assessment deadlines and April year-end, capturing peak demand.
A new accounting client can be worth thousands over their lifetime. We factor this into bidding strategy, allowing for competitive acquisition costs.
Our ad copy positions your firm as professional, trustworthy and approachable — the qualities potential clients look for when choosing an accountant.
Moderately competitive. Click costs typically range from two to eight pounds depending on location and service type. Expert management keeps these costs efficient.
The period from October to January is peak for self-assessment searches. April and May see company year-end demand. We plan campaigns around these key periods.
Yes. We create separate campaigns for business clients and personal tax clients, with different keywords, ad copy and landing page strategies for each.
This varies by budget and location. We provide realistic estimates during your consultation based on search volumes and competition in your area.
Google Ads and networking serve different purposes. PPC captures people actively searching for an accountant right now, while networking builds longer-term referral relationships. Both are valuable.
Limited time offer - valid until 31/05/2026
Tell us about your accountancy firm and we will outline a Google Ads strategy to bring in new clients.
Submit your details and one of our friendly team members will be in touch shortly
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