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PPC for Dentists UK
Fill your appointment book with new patients. Our PPC campaigns target people actively searching for dental services in your area, from routine check-ups to cosmetic dentistry.
Local Patient Targeting
Patients choose dentists near them. We target your ads precisely to the postcodes and areas surrounding your practice.
Appointment Calls
Most dental patients book by phone. We optimise for direct calls with prominent call extensions and click-to-call functionality.
Patient Lifetime Value
A new dental patient stays for years. We factor this lifetime value into strategy, making each new patient acquisition highly profitable.
Google Ads for Dental Practices
Dental practices thrive on a consistent flow of new patients. Google Ads puts your practice in front of people searching for dentists, dental treatments and emergency dental care in your local area. At Cloudswitched, we build PPC campaigns specifically for dental practices, covering everything from general dentistry searches to high-value cosmetic and implant enquiries. With treatment-specific campaigns, local targeting and call-focused strategies, we help dental practices across the UK attract the right patients at the right cost.
Our Dental PPC Approach
Treatment-Specific Campaigns
We create separate campaigns for general dentistry, cosmetic treatments, orthodontics, implants and emergency care — each with tailored messaging.
GDC Compliance
We ensure all advertising meets General Dental Council guidelines, avoiding claims about outcomes and maintaining appropriate professional standards.
Patient Journey Understanding
From emergency searches to cosmetic research, we understand how dental patients search and tailor our approach to each stage.
Dental PPC Services Included
Treatment-specific campaign structure
Local area and postcode targeting
Professional, GDC-compliant ad copy
Call tracking for appointment bookings
Weekly optimisation and bid management
New patient enquiry reporting
Frequently Asked Questions
Dental keywords typically cost between three and ten pounds per click, varying by treatment type and location. Cosmetic and implant terms tend to be at the higher end.
We recommend advertising your highest-value services like implants and cosmetic dentistry alongside general searches for dentists in your area.
Google Ads is most effective for private dental practices. NHS practices with waiting lists may benefit more from advertising private treatment options.
This depends on your budget and area, but most dental practices we work with add five to twenty new patients per month through Google Ads.
Yes. We are familiar with GDC advertising standards and ensure all ads avoid inappropriate claims about treatment outcomes or comparative statements.
Free On Boarding worth up to £2,000!
Limited time offer - valid until 31/05/2026
Grow Your Dental Practice
Share details about your practice and we will create a PPC strategy to bring in new patients.
Submit your details and one of our friendly team members will be in touch shortly