PPC for Dentists UK

Fill your appointment book with new patients. Our PPC campaigns target people actively searching for dental services in your area, from routine check-ups to cosmetic dentistry.

Local Patient Targeting

Patients choose dentists near them. We target your ads precisely to the postcodes and areas surrounding your practice.

Appointment Calls

Most dental patients book by phone. We optimise for direct calls with prominent call extensions and click-to-call functionality.

Patient Lifetime Value

A new dental patient stays for years. We factor this lifetime value into strategy, making each new patient acquisition highly profitable.

Google Ads for Dental Practices

Dental practices thrive on a consistent flow of new patients. Google Ads puts your practice in front of people searching for dentists, dental treatments and emergency dental care in your local area. At Cloudswitched, we build PPC campaigns specifically for dental practices, covering everything from general dentistry searches to high-value cosmetic and implant enquiries. With treatment-specific campaigns, local targeting and call-focused strategies, we help dental practices across the UK attract the right patients at the right cost.

Our Dental PPC Approach

Treatment-Specific Campaigns

We create separate campaigns for general dentistry, cosmetic treatments, orthodontics, implants and emergency care — each with tailored messaging.

GDC Compliance

We ensure all advertising meets General Dental Council guidelines, avoiding claims about outcomes and maintaining appropriate professional standards.

Patient Journey Understanding

From emergency searches to cosmetic research, we understand how dental patients search and tailor our approach to each stage.

Want more new patients walking through your practice doors?

Dental PPC Services Included

Treatment-specific campaign structure
Local area and postcode targeting
Professional, GDC-compliant ad copy
Call tracking for appointment bookings
Weekly optimisation and bid management
New patient enquiry reporting

PPC Management for Dental Practices

Attract new patients with targeted, compliant Google Ads campaigns.

01

Service Targeting

Separate campaigns for check-ups, cosmetic dentistry, implants, orthodontics and emergency care with appropriate messaging for each.

02

Practice Area

Ads appear only to people within a realistic distance of your practice, typically a 5 to 15 mile radius depending on your location.

03

Booking Calls

Prominent call buttons and extensions make it easy for potential patients to book appointments directly from search results.

04

Trust Messaging

Ad copy emphasises your experience, patient reviews and welcoming approach to put nervous searchers at ease.

05

Lifetime Value

A new patient is worth years of regular appointments. We set acquisition cost targets that reflect this long-term value.

06

Growth Metrics

Track new patient enquiries, cost per patient and which treatments generate the most interest from your Google Ads.

Frequently Asked Questions

Dental keywords typically cost between three and ten pounds per click, varying by treatment type and location. Cosmetic and implant terms tend to be at the higher end.

We recommend advertising your highest-value services like implants and cosmetic dentistry alongside general searches for dentists in your area.

Google Ads is most effective for private dental practices. NHS practices with waiting lists may benefit more from advertising private treatment options.

This depends on your budget and area, but most dental practices we work with add five to twenty new patients per month through Google Ads.

Yes. We are familiar with GDC advertising standards and ensure all ads avoid inappropriate claims about treatment outcomes or comparative statements.

Technology Stack

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