Generate qualified business leads with Google Ads campaigns designed for the B2B sales cycle. We target decision-makers searching for your services and deliver enquiries that fill your pipeline.
We focus on search terms used by business buyers and decision-makers, filtering out consumer traffic that wastes your budget.
B2B success is about quality, not quantity. We optimise for qualified leads that match your ideal customer profile.
We track leads from click to enquiry, helping you understand the true value of your Google Ads investment.
B2B Google Ads require a fundamentally different approach to consumer campaigns. Longer sales cycles, higher average order values, multiple decision-makers and niche search terms all demand specialist strategy. At Cloudswitched, we build B2B campaigns that target the specific terms business buyers use when researching solutions. We focus on generating qualified enquiries from genuine prospects rather than high volumes of low-quality leads, ensuring your sales team spends time on conversations that convert.
We distinguish between consumer and business search behaviour, targeting terms that indicate commercial buying intent rather than casual research.
A single qualified B2B lead can be worth thousands of pounds. We optimise for lead quality using negative keywords, ad qualifiers and landing page strategy.
B2B buying cycles are longer. We use remarketing and content promotion to stay visible throughout the decision-making process.
Very much so. Business buyers start their research on Google, and PPC puts your company in front of them at the exact moment they are looking for solutions like yours.
Through careful keyword selection, negative keyword lists, ad copy qualifiers and geographic or demographic targeting that focuses spend on business audiences.
We use remarketing to maintain visibility during longer sales cycles and work with you to track leads through your pipeline so we can optimise for revenue, not just initial enquiries.
We manage B2B Google Ads across professional services, technology, manufacturing, wholesale, recruitment and many other sectors.
We can help set up conversion tracking that feeds data back from your CRM to Google Ads, enabling optimisation towards qualified leads and closed deals rather than just form fills.
Limited time offer - valid until 31/05/2026
Tell us about your ideal business customers and we will design a Google Ads strategy to reach them.
Submit your details and one of our friendly team members will be in touch shortly
Powered by industry-leading technologies including SolarWinds, Cloudflare, BitDefender, AWS, Microsoft Azure, and Cisco Meraki to deliver secure, scalable, and reliable IT solutions.
23 Aug, 2026
AI code review has moved from novelty to default in UK development teams inside about eighteen months. Pull requests now arrive pre-annotated by a model,...
22 Aug, 2026
Google Ads wasted spend is the single most recoverable line item in most UK SME marketing budgets. It is not a strategy problem and it is rarely a creative...
21 Aug, 2026
Cyber Essentials certification has quietly become a commercial requirement rather than a security badge. It is mandatory for most central government contracts...