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Keyword ROI Estimator

Estimate the potential return on investment from ranking for your target keywords based on search volume, click-through rates, and conversion value.

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Average CTR by Google Ranking Position

PositionAvg CTRTraffic (1,000 searches)Est. CPC by Industry
#131.7%317 clicks£0.50 – £15
#224.7%247 clicks£0.40 – £12
#318.6%186 clicks£0.35 – £10
#413.6%136 clicks£0.30 – £8
#59.5%95 clicks£0.25 – £7
#66.2%62 clicks£0.20 – £6
#74.2%42 clicks£0.20 – £5
#83.1%31 clicks£0.15 – £5
#92.6%26 clicks£0.15 – £4
#102.4%24 clicks£0.10 – £4
Page 2+0.5%5 clicks£0.10 – £3

CTR data based on industry research (Advanced Web Ranking, Backlinko). CPC estimates are approximate UK averages. Actual rates vary by keyword and competition. View Cloudswitched SEO services

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