- Web Development
E-Commerce for Small Businesses: Getting Started
12 Aug, 2025
Free Tool
Page Speed Analyser
Estimate your website’s performance score based on your technology stack, hosting, image optimisation, and configuration — with actionable recommendations for improvement.
Your Website Configuration
Performance Benchmarks by Industry
| Industry | Avg Performance | Avg Load Time | Bounce Rate Impact |
|---|---|---|---|
| E-Commerce | 45–55 | 4.5–6.0s | +32% if >3s |
| Professional Services | 55–70 | 3.0–4.5s | +25% if >3s |
| SaaS / Technology | 60–80 | 2.0–3.5s | +20% if >3s |
| Media / Publishing | 40–55 | 4.0–6.0s | +40% if >3s |
| Healthcare | 50–65 | 3.5–5.0s | +28% if >3s |
| Finance | 55–70 | 3.0–4.0s | +30% if >3s |
| Cloudswitched Builds | 90–100 | 0.5–1.5s | Minimal |
Benchmarks sourced from HTTPArchive and Google CrUX data. Scores of 90+ are considered good by Google. Learn how Cloudswitched achieves 90+ scores
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Frequently asked questions
Google recommends a Largest Contentful Paint under 2.5 seconds for a good user experience, and conversion rates typically drop noticeably once load time passes 3 seconds. Mobile users are especially sensitive, so testing on mobile connections rather than just desktop broadband is essential.
Yes — page speed is a confirmed Google ranking factor via Core Web Vitals, and slow sites also see higher bounce rates, which indirectly hurts rankings further. It typically matters more as a tiebreaker between similarly relevant pages rather than a dominant ranking signal on its own.
Common culprits are unoptimised images, too many third-party scripts (chat widgets, analytics, ad trackers), render-blocking CSS/JavaScript, and lack of browser caching. Hosting speed matters, but most real-world slowdowns come from front-end bloat rather than the server itself.
Google considers a site "good" when LCP is under 2.5s, INP is under 200ms, and CLS is under 0.1, measured across real user visits. This analyser checks your site against these benchmarks and highlights the specific issues holding your score back.