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A Technical SEO Audit That Finds What's Actually Holding You Back
Crawlability, indexing, speed and structured data — a full technical SEO audit with clear, prioritised fixes, not just a report that sits in a drawer.
Full Crawl & Index Review
We crawl your entire site the way search engines do, checking what's actually being indexed and what's quietly being missed.
Speed & Core Web Vitals
We test load times and Core Web Vitals against Google's real thresholds, not generic speed scores that don't reflect ranking impact.
Prioritised, Actionable Fixes
Every issue is ranked by likely impact and effort, so our technical SEO audit ends with a plan, not a wall of unranked findings.
A technical SEO audit built to find the issues content alone can't fix
You can write the best content in your sector and still not rank if search engines can't crawl your site properly, if key pages are accidentally excluded from the index, if load times are too slow, or if duplicate content is splitting your ranking signals across multiple URLs. Our technical SEO audit reviews crawlability, indexing, site architecture, page speed, Core Web Vitals, structured data, mobile-friendliness, HTTPS security and redirect health, using the same crawling tools and log analysis techniques search engines rely on. We don't just hand over a list of problems — every finding is prioritised by likely impact and effort, so you know exactly what to fix first and why it matters. Many of the sites we audit have been through several previous agencies, each leaving behind a different set of assumptions about how the site should be structured, and untangling that history is often where the biggest gains are found. It's unglamorous work compared to a content refresh or a new campaign, but it's usually the difference between everything else you invest in actually compounding, or quietly leaking away through pages search engines never properly see.
What our technical SEO audit actually checks
Technical SEO is the foundation everything else sits on. If search engines can't efficiently crawl and index your pages, no amount of on-page or off-page work will make up for it — you can rewrite every title tag on the site and it won't matter if the page carrying it is silently excluded from the index. We start with a full site crawl, checking robots.txt rules, XML sitemaps, canonical tags, redirect chains, broken links and duplicate content — all the things that quietly confuse search engines about which version of a page to rank.
Crawlability & Indexing
We check whether important pages are actually being indexed, whether robots.txt or meta directives are accidentally blocking content, and whether crawl budget is being wasted on low-value pages instead of the ones that matter to your business. On larger sites, this alone can uncover thousands of pages search engines are wasting time on that were never meant to be indexed in the first place.
Speed, Core Web Vitals & Mobile
We test Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift against Google's thresholds, and confirm your site renders and performs properly on mobile, where the majority of searches now happen.
JavaScript Rendering & Structured Data
Sites built on JavaScript frameworks can render perfectly in a browser while search engines struggle to see the same content. We check how your site renders for crawlers specifically, and validate that any schema markup in place is implemented correctly rather than silently failing.
Our recent work
A selection of websites and campaigns we've built and optimised for our clients.
Our approach to technical SEO audits
Crawl It the Way Search Engines Do
We use the same crawling and log analysis approach search engines rely on, so findings reflect how your site actually behaves for Google, not just how it looks in a browser.
Prioritise by Impact, Not Volume
A long list of minor issues is less useful than three fixes that move rankings. We rank every finding by likely impact and effort, so priorities are clear from page one.
How it works
From full crawl to prioritised fixes — our streamlined process keeps things simple.
1
Full Site Crawl
We crawl every page, reviewing crawlability, indexing status, redirects, duplicate content and structured data.
2
Speed & Vitals Testing
We test Core Web Vitals and mobile performance against real Google thresholds, not generic speed scores.
3
Prioritised Report
Every finding is ranked by likely impact and effort, with clear, specific recommendations for each one.
4
Fix & Verify
Where you'd like us to, we implement the fixes directly and re-test to confirm the issue is genuinely resolved.
UK businesses come to us for a technical SEO audit when
Rankings have plateaued despite good content and no obvious on-page problems
Google Search Console is showing pages excluded from the index for reasons that aren't clear
The site feels slow, and Core Web Vitals reports in Search Console are flagging problems
A migration, replatform or URL restructure happened and organic traffic dropped afterwards
Duplicate content or thin pages seem to be splitting ranking signals across multiple URLs
They need a genuinely independent second opinion on a previous agency's technical work
They're about to invest in content or PPC and want to make sure the technical foundations won't waste that spend
Their site is built on JavaScript frameworks and they're not sure it's rendering correctly for search engines
They want structured data implemented properly but don't have in-house technical SEO expertise
Why choose Cloudswitched for a technical SEO audit?
We crawl and analyse your site the way search engines actually process it, using log file data where available, not just surface-level browser checks.
Every finding is prioritised by likely impact and effort, so you get a clear action plan rather than an overwhelming list of minor issues with no sense of what matters most.
We're happy to hand over the report for your developer to action, or implement the fixes ourselves — whichever suits how your business is set up.
Our technical SEO work sits alongside our on-page SEO and WordPress SEO services, so if content or platform-specific issues sit underneath the technical layer, we handle those too.
You get plain-English explanations of every issue and why it matters, not jargon that leaves you having to trust us blindly. Where a previous agency's work is part of the problem, we say so directly and explain what needs undoing, rather than glossing over it to avoid an awkward conversation.
Technical SEO Audit Packages
Audit scope and cost depend on site size and complexity. Try our SEO cost calculator for an instant estimate.
Foundation
A focused audit for a small site
POA/ tailored quote
- Full crawl & indexing review
- Core Web Vitals testing
- Prioritised findings report
- Implementation of fixes
- Ongoing monitoring
Most Popular
Growth
Audit plus implementation of fixes
POA/ tailored quote
- Full technical audit
- Priority fixes implemented
- Structured data implementation
- Re-testing & verification
- Monthly monitoring
Enterprise
Large or complex, multi-template sites
POA/ custom quote
- Log file analysis
- JavaScript rendering review
- Dedicated account manager
- Priority monthly reporting
- On-page SEO included
Why Cloudswitched for technical SEO?
We dig into the foundations most audits skim over. Here's what sets us apart.
Crawled the way Google crawls
We use professional crawling tools and log file analysis where available, so findings reflect how search engines actually process your site.
Enterprise-grade hosting available
Where we host your site, it runs on Cloudflare's global edge network with SSL and DDoS protection, giving technical fixes a solid platform to sit on.
Full-stack capability
We're engineers as well as SEO specialists, so we can implement fixes directly rather than just describing them for someone else to interpret.
Dedicated account manager
You'll never chase a ticket queue. Every client gets a named account manager as a direct point of contact throughout.
Transparent, tailored pricing
No hourly billing surprises. We scope work against your actual site size and complexity and give you a fixed quote before we start.
Prioritised for real impact
Every finding is ranked by likely impact and effort, so you know what to fix first, not just what's technically wrong.
No vendor lock-in
You own the audit report and every recommendation in it, whether or not you choose us to implement the fixes.
Ongoing monitoring included
On our Growth and Enterprise packages, we monitor crawl errors and Core Web Vitals monthly, catching regressions before they cost rankings.
Joined-up digital delivery
Technical SEO, on-page SEO and web development are all handled under one roof, so fixes never wait on a separate developer's schedule.
Technical SEO alongside the rest of your website
A technical SEO audit works best alongside content and platform-specific work. Once crawl and indexing issues are fixed, our on-page SEO services cover titles, headers and content depth. If your site runs on WordPress specifically, our WordPress SEO services cover plugin and platform-specific technical issues too. And if the underlying site needs rebuilding rather than fixing, our custom web development team can build technical SEO in from the ground up.
Who our technical SEO audits are for
Most UK SMEs we work with have never had a genuine technical SEO audit — their SEO history is a mix of content updates and the occasional keyword tweak, with no one ever checking whether search engines can actually crawl and index the site properly.
Sector mix: We audit sites for e-commerce retailers with large product catalogues, professional services firms with content-heavy blogs, and B2B businesses running complex web applications — each with different crawl budgets and different indexing risks, from faceted navigation generating thousands of near-duplicate URLs to JavaScript-heavy pages that render differently for crawlers than for visitors.
Delivery: Our technical SEO audits are delivered remotely for clients across the UK, with a clear written report, a call to walk through findings, and monthly monitoring where you'd like it ongoing.
Whether your site has 10 pages or 10,000, the underlying method stays the same: crawl it thoroughly, verify what search engines actually see against what you think they see, and fix the gap in order of what will move the needle fastest.
Coverage
UK-Wide, Remote-First
Wherever your business is based, our technical SEO audits are delivered remotely with the same rigorous, prioritised process throughout.
Service
Technical SEO Audit
technical seo
Full crawl, indexing, speed and structured data review with prioritised, actionable fixes — not just a report that sits in a drawer.
Related
On-Page SEO Services
on-page seo services
Where technical SEO fixes the foundations, our on-page SEO services build the titles, headers and content that sit on top of them.
Frequently Asked Questions
Got questions about our technical SEO audit? We've answered the most common ones below. If you need more detail, get in touch.
What's the difference between technical SEO and on-page SEO?
Technical SEO covers crawlability, indexing, site speed and server-side issues — whether search engines can find and process your pages at all. On-page SEO covers content, titles and structure once a page is being crawled and indexed properly.
How much does a technical SEO audit cost?
Cost depends on site size and complexity. Use our SEO cost calculator for an instant estimate, or request a free, no-obligation quote.
How long does an audit take?
A typical audit for a small to medium site takes 1 to 2 weeks from crawl to final report, with larger or more complex sites taking longer.
What do I actually get at the end?
A written report with every issue found, ranked by likely impact and effort, plus a call to walk through findings and answer questions. We're happy to implement fixes ourselves or hand the report to your developer, whichever suits how your business is set up.
Do you fix the issues, or just report on them?
Both options are available. Our Foundation package delivers the audit and report; our Growth and Enterprise packages include implementation of the priority fixes and re-testing to confirm they've worked.
How often should we run a technical SEO audit?
An annual audit is a sensible baseline for most sites, with an additional check after any major migration, replatform or significant redesign to catch issues before they affect rankings, since migrations are consistently the single biggest cause of sudden organic traffic drops we see.
Can you audit any platform, not just WordPress?
Yes, we audit sites built on WordPress, Shopify, custom platforms and JavaScript frameworks like React or Vue, adapting our approach to how each platform renders and serves content.
My site already ranks reasonably well — do I still need this?
Often, yes. Sites that rank reasonably well frequently still have crawl waste, duplicate content or Core Web Vitals issues quietly capping how much further they could go, especially before investing further in content or paid search that will simply amplify whatever the technical foundations allow.
Free On Boarding worth up to £2,000!
Limited time offer — valid until 31/05/2026
Get in touch about a technical SEO audit for your website
We believe that communication is key to any successful partnership. Submit your details and one of our friendly team members will be in touch with you shortly.
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