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£500.42 inc. VAT
AI-generated summary
For £416.98 ex-VAT, the Alienware AW2725QF is the kind of monitor you buy when you want a premium “sit close and game/work looks sharp” upgrade, and you don’t mind paying for Alienware’s typically aggressive gaming-led design. The 27-inch 4K class is especially nice at desks where you sit relatively close—text stays crisp for spreadsheets and docs, and games look notably cleaner than 1440p without needing to downscale. In real use, it’s a solid choice if your workload includes a lot of detail (design, trading dashboards, coding) and you still want it to pull its weight for competitive gaming.
That said, I wouldn’t buy it just because it’s Alienware. If you’re mostly watching content from a distance, or you’re sensitive to brightness/colour consistency without fiddling with settings, you might be happier with a simpler, cheaper 4K monitor and put the money toward a better GPU or laptop docking setup. Also, if you’re buying it purely for “best value per frame,” you may find 27-inch 4K can be harder to drive consistently—so unless your system is strong (or you’re happy running fewer settings), you could feel the cost more than you feel the benefit. Overall: great fit for people who want one screen for both serious clarity and serious gaming, but it’s not the best deal if you just want a generic 4K panel on a budget.

Dual-Resolution IPS Gaming Monitor with Native 4K and FHD resolutions
One monitor, two modes, zero compromising. Bring out the best in any game you play with two different modes in one monitor. A native 4K (3840x2160) mode enhances every gorgeous detail of your visua...

Get Immersed with Dolby Vision
See the rich contrast between darks and brights with Dolby Vision and VESA DisplayHDR™ 600 certification.

Colour performance
Experience dynamic, vivid colours with 95% DCI-P3 colour coverage.

True-to-life visuals
Capture life-like nuances with your monitor calibrated with Delta E<2 colour accuracy.

Low-blue light technology
Experience reduced eye strain and without sacrificing colours with ComfortView Plus, featuring integrated hardware with low-blue light screen technology.

Competition-ready 360Hz speed
Made for fast gameplay Achieve lightning-fast reactions and superb motion clarity even at high speeds with 360Hz at FHD resolution. Tear-free, stutter-free gaming NVIDIA® G-SYNC® Compatible and VE...

Lenovo
Lenovo ThinkVision P25i-30 - LED monitor - 25" (24.5" viewable) - 1920 x 1080 Full HD (1080p) @ 100 Hz - IPS - 250 cd/m� - 1300:1 - 4 ms - HDMI, VGA, DisplayPort - raven black

Philips
Philips Evnia 5000 32M1N5800A - LED monitor - 32" (31.5" viewable) - 3840 x 2160 4K @ 144 Hz - IPS - 500 cd/m� - 1000:1 - DisplayHDR 400 - 1 ms - 2xHDMI, 2xDisplayPort - speakers - textured black

Asus
ASUS ProArt PA32UCG-K - LED monitor - 32" - 3840 x 2160 4K @ 120 Hz - IPS - 1600 cd/m� - 1000:1 - DisplayHDR 1400 - 5 ms - 3xHDMI, DisplayPort, Thunderbolt 3 - speakers

Iiyama
iiyama ProLite T1732MSC-B1SAG - LED monitor - 17" - touchscreen - 1280 x 1024 @ 75 Hz - TN - 250 cd/m� - 1000:1 - 5 ms - HDMI, VGA, DisplayPort - speakers - black, matte finish