ASUS ProArt PA278QV computer monitor 68.6 cm (27") 2560 x 1440 pixels Quad HD LED Black

Product Overview

AI-generated summary

The ASUS ProArt PA278QV is one of those “no drama” 27-inch QHD monitors that actually makes sense in an office or for creative work on a budget. For £239.96 ex-VAT, you’re buying a solid general-purpose display that should treat designers, editors, and analysts well without forcing you into the much pricier ProArt tiers. It’s a sensible choice if you want a sharp, comfortable screen for long days and decent colour handling for things like proofing, layout, and day-to-day creative tasks—rather than demanding that it be a top-end reference monitor.

That said, I wouldn’t buy it if your workflow relies on strict colour accuracy and consistency across time (or if you need a fully future-proof “calibration-grade” setup). It’s also not the kind of monitor you’d pick if gaming is a priority—this is about productivity and creative work, not fast response eSports performance. If you’re a small team standardising on dependable 27" screens for mixed use, or a reseller trying to hit a strong price/performance sweet spot, it’s a good sell. If you’re buying for colour-critical production at a higher level, budget for something higher in the ProArt line (or plan for more careful colour calibration and expectations management).