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£1178.48 inc. VAT
AI-generated summary
If you’re paying ~£982 ex-VAT for an ASUS ROG Strix 32” 4K OLED, you’re basically buying the OLED experience first and the “value” second. The big win here is picture quality: OLED’s contrast and fast response make games and high-end visual work look noticeably more premium than typical LED panels, especially in dark scenes. If your day is a mix of gaming (or cinematic/creative work with lots of shadow detail), this is the kind of monitor that genuinely changes how content feels—less “backlit glow,” more punch.
That said, I wouldn’t recommend it for everyone in a B2B environment. At this price, it needs to justify itself through heavy use and careful expectations: OLED can be more sensitive to burn-in concerns if you run static dashboards, spreadsheets with the same layout all day, or always-on browser/toolbars. Also, 31.5” at 4K is great for desk setups, but only if you’re actually sitting at a sensible distance—otherwise the “why not just get a cheaper LED 32”?” argument starts to win. For people who do mostly static office work, the ROI just isn’t there; for gamers or designers who can vary content and care about image quality, it’s a strong buy.
**Bottom line:** buy it if this is a “primary” screen for mixed creative/gaming use and you’ll avoid long static displays; skip it if it’s mainly for office productivity with lots of unchanging UI.

LG Electronics
LG 27U421A-B - LCD monitor - curved - 27" - 1920 x 1080 Full HD (1080p) @ 100 Hz - VA - 250 cd/m� - 3000:1 - HDR10 - 5 ms - 2xHDMI, USB-C - matte black

AOC
Q27G4SDR 26.5' 16:9 QD-OLED 360Hz 2560x1

Iiyama
iiyama G-MASTER Gold Phoenix GB2795HSU-B1 - LED monitor - 27" - 1920 x 1080 Full HD (1080p) @ 280 Hz - VA - 300 cd/m� - 4000:1 - HDR10 - 0.2 ms - HDMI, DisplayPort - speakers - matte black

Lenovo
Lenovo ThinkVision T34WD-40 - LED monitor - curved - 34" - 3440 x 1440 UWQHD @ 120 Hz - VA - 300 cd/m� - 3000:1 - HDR10 - 4 ms - HDMI, DisplayPort, USB-C - eclipse black