- Virtual CIO
How to Evaluate New Technology for Your Business
11 Mar, 2026
£3567.02 inc. VAT
AI-generated summary
If you’re already deep in the Apple ecosystem and you want a single “showpiece” display that’s genuinely pleasant to use every day, the Studio Display XDR with nano‑texture glass is an easy sell. Nano‑texture helps a lot with reflections in real offices (especially if you’ve got windows or overhead lighting), and the whole package is built to just work: clean colour, sharp UI for text work, and speakers that are actually usable without immediately needing external audio. The Thunderbolt 5 setup is also one-cable simplicity for Mac users, which matters in busy admin/creative environments where people don’t want to think about docking again.
But at ~£3k ex‑VAT, it’s hard to justify for most buyers. If you’re cost-conscious, doing mostly spreadsheet work, or you’re not on macOS, you’re paying for Apple’s premium panel and integration rather than pure value. There are plenty of high-performing 27–32" options that deliver excellent clarity and high refresh for far less, and you can get great separate speakers for under the premium. I’d only buy this if the display is central to your role (design/video, colour-critical review, lots of writing/reading in varied lighting) and your team standardises on Mac—otherwise, it’s “nice luxury” more than “best deal.”

Iiyama
iiyama G-MASTER Gold Phoenix GB2590HSU-B1 - LED monitor - 25" (24.5" viewable) - 1920 x 1080 Full HD (1080p) @ 240 Hz - Fast IPS - 400 cd/m� - 1000:1 - 0.4 ms - HDMI, DisplayPort - speakers - black

Philips
Philips 40B1U5601H - 5000 Series - LED monitor - 40" (39.53" viewable) - 3440 x 1440 UWQHD @ 120 Hz - IPS - 300 cd/m� - 1200:1 - HDR10 - 4 ms - HDMI, DisplayPort, 2xUSB-C - speakers - black

Samsung
Samsung S24D360GAU - S36GD Series - LED monitor - curved - 24" - 1920 x 1080 Full HD (1080p) @ 100 Hz - VA - 250 cd/m� - 3000:1 - 4 ms - HDMI, VGA - black

Lenovo
Lenovo ThinkVision T24v-30 - LED monitor - 24" (23.8" viewable) - 1920 x 1080 Full HD (1080p) @ 75 Hz - IPS - 250 cd/m� - 1000:1 - 4 ms - HDMI, VGA, DisplayPort - speakers - raven black