- Cloud Backup
How to Manage Backup Costs as Your Data Grows
28 Jan, 2026
£23.09 inc. VAT
AI-generated summary
Honestly, this is the kind of “it’ll probably work” cable you buy when you’ve run out of leads and need something that looks Apple-ish on your desk. For £19.24 ex‑VAT (which isn’t cheap for a cable), you’re paying more for the Beats/Apple ecosystem vibe than for any clear performance advantage. Since it’s USB 2.0, it’s fine for charging and basic device power, but it’s not what you want if you’re syncing files, flashing firmware, or moving data at any speed worth caring about.
Who should buy it: people charging iPhones/iPads/Macs in an office, reception desks, or meeting rooms where the priority is reliable power delivery and a decent length (1.5m) for everyday use. Why you might *not*: if you do any data transfers, you’ll be disappointed; you’d be better off buying a higher-spec USB‑C cable for similar money. Also, if you’re buying several for a fleet/warehouse, it’s worth shopping for a more cost-effective, proven USB‑C cable rather than paying a premium just for the branding.

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