30 m HDMI cable - 8k at 60 hz or 4k at 120 hz - max resolution 7680 x 4320 - dynamic hdr 10 - earc - active om3 fibre optic - HDMI version 2.1 - hdcp version 2.2 - yuv 4:4:4 - 48 gbps bandwidth - HDMI (m) to HDMI (m) - outer diameter 8.7 mm - 26 awg - black

Product Overview

AI-generated summary

For £89 ex-VAT for a 30m HDMI run, this cable is only a “yes” if you *actually* need HDMI over fibre at that length and you’re trying to avoid signal dropouts, handshake issues, and the usual headaches you get with cheaper long copper runs. The active OM3 fibre approach is the right direction for installs where the source and display are far apart (boardrooms, training suites, large AV rooms), and support for the newer HDMI 2.1 feature set will matter if you’re dealing with 4K/120 or high-bitrate HDR workflows. In other words: you’re paying for stability, not bragging rights.

Who should buy it: integrators/IT resellers supporting gaming PCs, pro AV kit, or modern TVs/projectors that rely on reliable HDMI 2.1 handshakes, especially over longer cable routes where copper would be flaky. Who should *not*: if your use case is mostly 4K/60 or you’re testing kit that might not need the “top end” modes—then you’ll likely be overpaying, and a more basic long-run option could do the job. Also sanity-check endpoints: fibre HDMI cables can be picky about port quality and adapter chains—if you know you’re going through extenders, converters, or unusual wall plates, you’ll want to confirm compatibility before committing.

If you want, tell me your source device and display model(s) and the typical content (presentations vs PC + HDR vs gaming), and I’ll say whether this price is justified for that exact scenario.