Apple Magic Keyboard - Keyboard and folio case - with trackpad - backlit - Apple Smart connector - QWERTY - International English - black

Product Overview

AI-generated summary

At £327.91 ex-VAT, this is absolutely a “premium workflow” purchase, not a value one. You’re paying for the Apple Smart Connector convenience and the integrated folio + trackpad experience, which tends to feel genuinely tight and reliable in day-to-day mobile/desk setups with iPads. If your staff live on iPads for client work, meetings, markups, and they already use Apple’s ecosystem, the backlighting and trackpad make it noticeably easier to move between writing, editing, and navigation without constantly grabbing a separate mouse/keyboard.

That said, I wouldn’t buy it for general-purpose office rollouts. For that kind of money you can usually kit out users with simpler keyboards (often without the folio) and still spend less per seat. Also, if you’re sensitive to ergonomics, or if people don’t use the iPad enough for the trackpad/cover to be a daily habit, it can feel like paying for features that won’t get used. My rule of thumb: worth it only when the iPad is a primary device and you want a tidy, robust “one package” setup. If iPads are occasional or users already have strong desk setups, it’s hard to justify.