ASUS ProArt PA278CFRV computer monitor 68.6 cm (27") 2560 x 1440 pixels Quad HD LCD Black

Product Overview

AI-generated summary

The ASUS ProArt PA278CFRV is the kind of 27" monitor that makes sense if you’re doing serious office + creative work and you want one screen that doesn’t annoy you after a few days. The ProArt line is generally aimed at people who notice colour accuracy, not just “it looks fine”, and at this price point (£383 ex-VAT) you’re paying for that consistency and tuning rather than flashy gaming features. For photo editing, design, spreadsheets and general knowledge-worker duties, it’s a solid “daily driver” — especially if you value reliable colour and a comfortable, professional feel.

That said, I wouldn’t rush into it if you mainly game, or if your priority is pure value vs. specs. Monitors at this budget are full of alternatives that look great on paper, but the ProArt’s worth really shows when you’ll actually use colour-critical workflows (and ideally calibrate). If you can’t be bothered with that side, you might prefer something cheaper with a higher refresh rate or more bargain-for-performance. Overall: buy it if you’re a designer, photographer, or someone who lives in content creation/production and wants a dependable, professional display; hesitate if your use is mostly entertainment and you care more about headline numbers than colour discipline.