ASUS ProArt PA279CV - LED monitor - 27" - 3840 x 2160 4K @ 60 Hz - IPS - 350 cd/m� - 1000:1 - HDR10 - 5 ms - 2xHDMI, DisplayPort, USB-C - speakers

Product Overview

AI-generated summary

The ASUS ProArt PA279CV is one of those monitors that quietly does the “boring” things really well: it’s built for people who actually live in spreadsheets, wireframes, and photo/video workflows, not just spec-sheet hunters. For £413 ex-VAT, you’re getting a solid 27" 4K IPS setup with USB-C convenience and a layout that suits daily productivity. If you’re a small studio, a design department, or an agency team that needs accurate-enough colour and lots of workspace, this is a sensible spend—especially where you want one screen to handle both office work and creative projects without constantly fiddling with settings.

That said, I wouldn’t buy it if your main priority is deep contrast “wow factor” for dark-room viewing or if you expect peak HDR performance. It’s more “work reliably in normal lighting” than “cinema-grade HDR.” Also, if you’re already used to higher-end ProArt models, you may notice it’s not the most premium colour/processing tier in the range. But for most UK B2B users wanting a dependable, good-looking, one-cable workstation monitor, it’s very easy to recommend. If you tell me your use case (design/photo/video vs general office, and whether you use USB-C docking), I can say whether it’s the right level—or if there’s a better-value alternative.