ASUS ZenScreen Smart Monitor MS27UC computer monitor 68.6 cm (27") 3840 x 2160 pixels 4K Ultra HD LCD Grey

Product Overview

AI-generated summary

The ASUS ZenScreen Smart Monitor MS27UC is a very “UK office hybrid worker” kind of buy: a 27-inch 4K screen that’s aimed at people who want more than just a dumb display. Where it makes sense is if you like the convenience factor—set it up and you can use it more like a small workstation/TV without immediately needing a pile of extras. At **£395.83 ex-VAT**, it’s priced like it should be more than a basic panel, so if the “smart” side of it genuinely fits your workflow (presentations, quick stand-alone use, casual media), it can feel like good value.

That said, I wouldn’t buy it for pure “best monitor for the money” reasons. If your day is mostly spreadsheets, CAD-like work, or you’re picky about colour consistency and professional-style calibration, there are often better choices around this price that focus less on smart features and more on display performance and long-term reliability. Also, if you already run a decent laptop/PC and you don’t care about stand-alone use, you may be paying a premium for software/compute you won’t touch. Buy it if it matches your lifestyle of use; skip it if you want the most cost-effective display upgrade without relying on built-in features.