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£651.18 inc. VAT
AI-generated summary
If you’re running a UK office or small datacentre rack and you want actual control (not just “everything is on”), this ATEN switched + metered PDU is the right kind of grown-up. The big win versus cheaper basic power strips is per-outlet switching and power measurement, which makes troubleshooting far less of a guessing game (you can see which device is drawing too much and shut it off cleanly). For a reseller, the value is also in uptime: downtime from misbehaving gear is usually more expensive than the PDU, especially when you have multiple mixed workloads in the same rack.
Who should buy it: managed IT teams, MSPs, and anyone supporting a rack with unreliable or variable draws—network gear, lab/edge equipment, AV control PCs, or departmental servers. It’s also a solid choice if you want central management software without paying for a full enterprise power management stack. Who should skip it: if you only need basic power distribution for a single, stable setup, you’ll be overpaying for features you won’t use. Also check your deployment—£542 ex-VAT isn’t crazy, but if you’re only protecting one or two devices, you may get similar practical value from a simpler unit and reserve metering/switching for the truly critical circuits.

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