- Google Ads & PPC
Common Google Ads Mistakes and How to Avoid Them
27 May, 2026
£23.09 inc. VAT
AI-generated summary
If you’re in the “mostly Apple stuff” camp, this kind of Apple-branded USB‑C to Lightning cable can be a low-drama choice. The braided, reinforced design is the sort of thing that tends to survive the daily grind better than the £5-£8 specials, and the 1.5m length is genuinely practical for a desk or bench setup. At £19.24 ex‑VAT, it’s not a bargain, but it’s not outrageous either—more like paying for reliability and consistent charging behaviour with iPhones/iPads in an office or field kit.
That said, I wouldn’t buy it if you’re trying to minimise cost across a fleet of users. There are plenty of reputable third‑party Lightning cables that perform “good enough,” and with cables the main variable is durability—if your staff are rough on kit, you’re paying for the braided build; if they’re careful, you may be overpaying. Also, if you already have USB‑C charging standards locked down, make sure you actually need the Apple Lightning end specifically—otherwise you could simplify your kit with fewer cable types. Overall: good for businesses that want fewer charging headaches and don’t mind paying a bit more for sturdiness; less convincing purely on price if you’re bulk-issuing cables.

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