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£4218.25 inc. VAT
AI-generated summary
The BenQ LU960UST is the sort of “serious install” projector you buy when you need a bright, short-throw image in a boardroom/classroom and you don’t want to start measuring ceiling heights and screen offsets every week. The ultra short throw positioning is a real advantage for fixed sites, especially where people hate having projectors mounted in awkward places or where you want minimal throw distance. In practice, this model makes sense for customers who care about consistent presentations across daylight-ish environments and larger rooms, and who value a solid commercial DLP platform over trying to stretch cheaper kit.
That said, £3.5k ex-VAT is a lot of money, so it’s not a “nice to have.” If you’re projecting in a small, controlled room or you’re only using it occasionally, you’ll likely get more value by buying a lower-cost standard projector (or even considering multiple smaller deployments). Also, short-throw setups can be unforgiving: if the mounting location, screen alignment, or expected audience height isn’t right, you can end up paying for a convenience that becomes a hassle. Bottom line: buy it if you’ve got a fixed, demanding teaching/meeting space and you want brightness plus installation-friendly distance; think twice if your usage is light or the room layout isn’t already proven for short-throw.

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