- Google Ads & PPC
Google Ads Budgeting: How Much Should You Spend?
3 May, 2026

£26.95 inc. VAT
AI-generated summary
If you’re running an Epson inkjet that takes **33XL (black Claria Premium)**, this is generally a sensible buy. The “XL” size tends to last longer than standard cartridges in real office use, so you’re not constantly chasing refills—especially helpful for print-heavy teams that still care about decent text quality. At **£21.19 ex-VAT**, it sits in the “reasonable” zone for a brand cartridge, and you’ll typically find the hassle factor is low: it behaves predictably, doesn’t cause weird print-quality drama, and it matches what Epson printers expect.
I’d only avoid this if you’re trying to minimise cost at all costs and you’re comfortable monitoring print performance closely—because there are cheaper third-party options that can undercut this, though you trade off consistency and sometimes longevity. Also, if you mainly print occasionally, the extra spend on XL may not pay back quickly. Bottom line: **good value for businesses that print black text regularly on compatible Epson models**—not a must-have if your usage is light or you’re already seeing cheaper alternatives work reliably for you.

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