- Google Ads & PPC
How to Use Google Ads Audience Targeting Effectively
20 May, 2026

£3956.59 inc. VAT
AI-generated summary
This is one of those “you’re buying the right integration more than the standalone feature” type deals. The Poly + Pexip Virtual Meeting Room licensing is aimed at organisations that already have a clear video/meeting architecture and want stable, managed access to Virtual Meeting Rooms at scale. At **£3,297.16 ex‑VAT** (for the licensing term you’ve described), it’s not cheap, but the value makes sense if you’re regularly using virtual rooms for external guests, inter-company meetings, or environments where you can’t rely solely on users being on the same platform. In practice, Pexip-style deployments tend to hold up better when you need consistent join experiences across devices and networks, which is usually where the hidden pain is.
That said, **I wouldn’t buy this unless you can confidently forecast usage** of those VMR subscriptions. If you only need occasional virtual rooms, or your users will mostly be internal and on a single conferencing workflow, you may get better ROI with a simpler licensing model or bundles you can scale up when needed. Also, double-check what your “Poly PrivateConnect” wrapper actually needs on your side—licensing is only half the story; you want to be sure your deployment is set up to benefit from it, otherwise you’re paying for entitlements you’ll never fully use.
**Who should buy:** businesses using Poly endpoints or workflows that want reliable VMR access for external and mixed-device meetings, and who can commit to ongoing room/subscription usage. **Who shouldn’t:** small teams, pilot projects, or anyone whose meeting needs are sporadic or confined to one existing platform—this is more “infrastructure licensing” than “let’s try video conferencing.”

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