Cloudswitched Hybrid Backup for Media & Broadcasting in Lincoln

Media-grade cloud backup protecting your UK media company's content and editorial operations.

Media Expertise

We understand the specific data protection requirements and compliance landscape for media businesses — ensuring every backup policy is tailored to your sector.

Tailored Backup Packages

Bespoke hybrid backup packages designed specifically for the media sector, aligned with your data volumes, compliance needs and recovery objectives.

London Based

Centrally located in the City of London, providing hands-on backup management and face-to-face consultations for media firms.

0.9%
Backup Success Rate
0min
Average Recovery Time
0%
Client Retention Rate
0TB+
Data Protected
Safe and sound

We provide you with multiple encryptions, tailored to suit your business needs.

Virtual disaster recovery

Recovery to VMware, Hyper-V, Azure, and AWS virtual machines are supported.

Reduced backup times

Backup accelerator uses block-level changes to reduce the backup size and improve performance.

Reduced recovery times

Our quick backup restoration to the Cloud offers peace of mind, as a disaster recovery solution that keeps businesses on the go.

Superior accessibility

We provide you with the ultimate level of control by giving you access to a customer portal.

Media companies produce and manage vast content libraries, editorial databases, and advertising records. Losing published content, editorial archives, or advertising booking data can impact revenue, audience trust, and contractual obligations.

Cloudswitched provides high-capacity cloud backup for UK media companies. We protect your content libraries, editorial systems, and advertising data with automated backup designed for large media volumes and rapid editorial recovery.

Media in Lincoln

The media landscape in Lincoln reflects the city's particular commercial character. Lincoln is a historic cathedral city in the East Midlands with a growing economy anchored by engineering, defence technology, and the University of Lincoln. With established sectors in engineering, defence technology, education, the area provides media firms with strong networking opportunities.

Why Media Businesses Choose Lincoln

The appeal of Lincoln for media firms lies in its business-friendly environment. Transport connections are a key factor: 1 hour 55 minutes by train from London King's Cross. Media businesses value the city's professional environment.

Local Economy

Lincoln's economy features a broad mix of sectors including engineering, defence technology, education. The media sector forms part of this economic landscape, with steady requirements for professional IT services and technology solutions.

What is hybrid cloud backup?

The best of both worlds

Hybrid cloud backup combines local backup — stored on a device in your office — with offsite cloud backup stored in a secure, geographically separate data centre. This dual approach gives you the speed of local restores for day-to-day recovery needs and the security of offsite cloud storage for disaster recovery scenarios such as fire, flood, ransomware or theft.

Unlike cloud-only backup, which depends entirely on your internet connection for both backups and restores, a hybrid approach means you can restore large volumes of data quickly from the local device while still having a secure offsite copy for worst-case scenarios. It's the gold standard for business data protection and business continuity planning for your media business.

Who needs a managed backup service?

Any business that relies on digital data — which is virtually every media business today — needs a reliable, tested backup solution. However, simply having backup software installed is not enough. Backups fail silently, retention policies drift, storage fills up and restore procedures go untested until the moment you need them most.

A managed hybrid cloud backup service means our engineers monitor your backups daily, resolve failures proactively, test restores regularly and ensure your data protection meets compliance requirements such as GDPR, Cyber Essentials and ISO 27001. You get peace of mind knowing your backups are not just running — they're working.

How our hybrid cloud backup service works

1

Backup Assessment

We audit your current data, systems and backup setup to identify what needs protecting, how much storage is required and the optimal backup schedule. We assess your RPO (Recovery Point Objective) and RTO (Recovery Time Objective) requirements to design the right solution for your media business.

2

Installation & Configuration

We deploy and configure the backup agent on your servers and workstations, set up the local backup device, configure encryption keys, define retention policies and schedule automated backups. Cloud replication is configured to our UK-based data centre for offsite protection.

3

Automated Backup & Monitoring

Once live, backups run automatically on schedule. Our team monitors every backup job daily — checking for failures, warnings, capacity issues and performance. Any issues are resolved proactively before they become a problem, with daily notifications keeping you informed.

4

Restore Testing & Ongoing Management

We perform regular test restores to verify your backups are recoverable. Our managed service includes ongoing capacity management, retention policy adjustments, software updates and support for any restore requests — from a single file to a full server recovery.

Our Cloud Backup for Media

Content Library Backup

Automated backup of published content, images, videos, and multimedia assets across your CMS and digital asset management platforms.

Editorial System Recovery

Rapid restoration of CMS, editorial workflow tools, and content scheduling systems ensuring publishing deadlines are never missed.

Hybrid Protection

From local on-site backup appliances to encrypted cloud replication, we cover every layer of data protection — ensuring your media business can recover from any scenario, whether it's accidental deletion or a full site disaster.

Ready to protect your media business with hybrid cloud backup?

Media businesses turn to us when

Their current IT provider does not understand broadcast infrastructure, media workflows, or Ofcom requirements
Edit suites and grading rooms are suffering from storage bottlenecks, dropped frames, or render failures
They need to migrate from legacy tape-based workflows to file-based or cloud-native production
Digital asset management is chaotic, with content scattered across disconnected drives and platforms
They have failed or fear failing a TPN (Trusted Partner Network) or studio security assessment
Playout or ingest systems are unreliable, risking Ofcom penalties and lost advertising revenue
They are scaling their content output and need infrastructure that grows with production demands
Remote and hybrid production workflows are not performing well enough for editors and producers
Cyber security concerns are growing as high-value unreleased content becomes a target for attackers

Our approach

A proven four-stage process that takes you from vulnerable to fully protected with hybrid cloud backup.

1

Discovery & Assessment

We audit your current backup infrastructure, data volumes, retention requirements and recovery objectives. We identify critical systems, compliance obligations and single points of failure that put your business at risk.

2

Design & Configuration

We design a hybrid backup architecture combining on-site appliances with secure cloud storage. Encryption policies, scheduling, retention rules and disaster recovery runbooks are configured to meet your RPO and RTO targets.

3

Deploy & Verify

We deploy backup agents across your servers and workstations, run initial full backups and perform test restores to validate every recovery path. Nothing goes live until we've proven it works end to end.

4

Monitor & Maintain

Daily monitoring of every backup job, proactive alerting on failures, regular test restores and quarterly reviews ensure your protection stays current as your data and infrastructure evolve.

Why choose Cloudswitched for media cloud backup?

High-capacity backup designed for the large content volumes media companies generate

Experience protecting UK publishers, broadcasters, and digital media groups

Rapid editorial system recovery meeting publishing deadline demands

Long-term archival storage for historical content and publication archives

Integration with major CMS and digital asset management platforms

Cloud Backup for Media

What's included in our Cloud Backup service

01

Backup Assessment

A comprehensive review of your current backup infrastructure — or a full risk assessment if you have no formal backup in place. We examine data volumes, server and workstation counts, retention requirements, RPO and RTO targets, compliance obligations and existing disaster recovery provisions. We identify every critical system, application and dataset that needs protecting, map dependencies between them and document single points of failure. This assessment forms the blueprint for your entire hybrid backup and disaster recovery strategy.

02

Hybrid Architecture Design

Based on the assessment, we design a hybrid backup architecture tailored to your business. This includes selecting the right on-site backup appliance, configuring cloud replication targets, defining encryption policies, setting backup schedules and establishing retention rules that balance compliance requirements with storage costs. We also design your disaster recovery runbooks — step-by-step procedures for recovering individual files, entire servers or your complete environment. Every scenario is documented so recovery is fast, predictable and stress-free when it matters most.

03

Agent Deployment

We deploy lightweight backup agents across your servers, workstations and virtual machines. Each agent is configured with the correct backup schedule, retention policy and encryption settings. Initial full backups are run and verified, with subsequent incremental backups capturing only changed data to minimise bandwidth and storage usage. For virtual environments, we configure image-level backups that capture entire VMs — enabling rapid bare-metal recovery and instant virtualisation in disaster scenarios. Physical servers receive both system-state and file-level backup coverage for maximum flexibility.

04

Cloud Replication

Every local backup is automatically replicated to our secure UK-based cloud storage. Data is encrypted with AES-256 before leaving your premises, transferred over TLS-encrypted connections and stored in geographically redundant data centres. Your encryption keys remain exclusively under your control. Our True Delta deep deduplication technology ensures only genuinely new data is transferred across your network — dramatically reducing bandwidth consumption and making hybrid backup viable even on slower internet connections. Cloud storage scales automatically as your data grows.

05

Monitoring & Alerting

Every backup job across your entire environment is monitored 24/7 from our operations centre. Successful jobs are logged, failed jobs trigger immediate alerts, and our engineers investigate and resolve issues proactively — often before your team even knows there was a problem. You receive daily backup summary reports via email and have full access to our customer portal for real-time visibility into job status, storage usage and recovery point history. Nothing is left to chance — if a backup fails, we know about it and we fix it.

06

Test Restores

A backup that has never been tested is a backup you cannot trust. We perform regular test restores — recovering individual files, application databases and full system images — to verify that every recovery path works exactly as designed. Quarterly disaster recovery drills simulate real failure scenarios, documenting recovery times and validating that your RPO and RTO targets can actually be met. Test results are reported to you with full transparency, and any issues discovered are remediated immediately.

07

Disaster Recovery Planning

Beyond backups, we help you build a complete disaster recovery plan covering every plausible scenario — hardware failure, ransomware attack, fire, flood, accidental deletion and provider outage. Each scenario has a documented recovery procedure with clear ownership, escalation paths and communication plans. For businesses requiring near-zero downtime, we offer instant virtualisation — spinning up failed servers as virtual machines directly from backup images in the cloud, keeping your business running while physical infrastructure is repaired or replaced.

08

Quarterly Reviews

Your backup needs evolve as your business grows. Quarterly reviews assess changes in data volume, new servers or applications, updated compliance requirements and shifts in your risk profile — ensuring your backup strategy stays aligned with your actual environment. We also review backup performance metrics, storage utilisation trends, recovery test results and any incidents from the preceding quarter. Recommendations for improvements, capacity upgrades or policy changes are documented and discussed, keeping your protection continuously optimised.

Our Cloudswitched Hybrid Backup Packages

Workstation
Unmanaged
Hybrid Backup
From£2500PM
  • Workstation Backup License
  • Access to Customer Portal
  • Daily notifications
  • 100GB of cloud storage (expandable)
Workstation
Managed
Hybrid Backup
From£4500PM
  • Workstation Backup License
  • Access to Customer Portal
  • Daily notifications
  • Monitoring
  • Maintenance
  • 100GB of cloud storage (expandable)
rocket
Server
Unmanaged
Hybrid Backup
From£7500PM
  • Server Backup License
  • Access to Customer Portal
  • Daily notifications
  • 500GB of cloud storage (expandable)
Server
Managed
Hybrid Backup
From£12500PM
  • Server Backup License
  • Access to Customer Portal
  • Daily notifications
  • Monitoring
  • Maintenance
  • 500GB of cloud storage (expandable)

Why Cloudswitched for Cloud Backup?

We combine deep infrastructure expertise with enterprise-grade backup technology to deliver protection that actually works when disaster strikes.

Hybrid by design

On-site backup appliances for instant local recovery combined with encrypted cloud replication for offsite disaster protection. Two copies, two locations, zero single points of failure.

IT company, not just a reseller

We understand servers, networks and virtualisation at a deep technical level. Our backup solutions are designed by engineers who manage the infrastructure they protect — not salespeople reading a script.

15-minute recovery objective

Our hybrid architecture enables rapid recovery from local appliances. Critical systems can be restored in minutes, not hours — minimising downtime and keeping your business operational.

End-to-end encryption

AES-256 encryption at rest and in transit. Your data is encrypted before it leaves your premises and stays encrypted in the cloud. We never hold your encryption keys — only you can access your data.

Daily monitoring and alerting

Every backup job is monitored around the clock. If a job fails, we know before you do — and we fix it proactively. No more discovering your backups haven't run for weeks when disaster strikes.

Fixed monthly pricing

Transparent, predictable costs with no hidden fees for restores, support calls or emergency recoveries. You know exactly what you're paying every month — and what you're getting for it.

Named account manager

No ticket queues or call centres. You get a dedicated account manager who knows your infrastructure, your backup schedule and your recovery priorities — available by phone, email or video call.

Regular test restores

We don't just back up your data — we regularly test that it can be restored. Quarterly restore drills ensure your disaster recovery plan actually works, giving you genuine confidence in your protection.

Customer portal access

Full visibility into your backup environment through a dedicated customer portal. Monitor job status, storage usage, retention policies and recovery history — anytime, from anywhere.

Technology Infrastructure for Media in Lincoln

Media businesses operating in Lincoln depend on properly configured technology systems. The city's infrastructure supports cloud-first strategies that media firms increasingly adopt. Managed IT services help media businesses in the area maintain operational efficiency.

About Lincoln

Lincoln is a historic cathedral city in the East Midlands with a growing economy anchored by engineering, defence technology, and the University of Lincoln. The Brayford Pool waterfront regeneration has created a modern commercial and leisure quarter that complements the medieval upper city. The city's engineering heritage continues through firms in the defence, aerospace, and manufacturing sectors, while its university drives a growing digital and creative economy.

Key industries: engineering, defence technology, education, manufacturing, tourism, digital and creative

Getting here: 1 hour 55 minutes by train from London King's Cross

City

Lincoln

Near Lincoln Cathedral, Lincoln Castle, Brayford Pool

Compliance We Support
GDPROfcom Broadcasting CodeTPN/MPAACyber EssentialsISO 27001

What our clients say

I have always found Cloudswitched to be extremely efficient and helpful. They always respond to any queries immediately. I am very happy with their service.

Amanda

Amanda

Buy:Time

Working with Cloudswitched has been amazing. We are so glad to have chosen them for our IT support. Their team has been able to effectively solve our IT problems, and most of it without requiring to be on site. They are friendly, approachable and offer excellent customer service. It is a pleasure to work with them
Nanda Rahman

Nanda Rahman

Bio Nano Consulting

No problem is too big or small for the Cloudswitched team, they are quick to respond and happy to work around the busy schedules of our team. A special thank you for your tireless efforts recently during our office move, your help and smiles throughout were hugely appreciated.
Karlymay Green

Karlymay Green

Builtvisible

Industry

Disaster Recovery for Media

disaster recovery for media companies

Disaster recovery for media companies protecting digital content libraries, CMS data, and subscriber databases against loss. We deliver cloud backup with the capacity and throughput modern media operations require.

Location

Business Continuity Planning in Lincoln

business continuity planning Lincoln

Business continuity planning for Lincoln organisations wanting to safeguard operations against disruption. Our solutions cover data backup, failover systems, and documented recovery procedures.

Frequently Asked Questions

Got questions about cloud backup for media businesses? We've answered the most common ones below.

Do you support Avid, Adobe Creative Cloud, and DaVinci Resolve environments?

Yes. We support the full spectrum of professional media applications, including Avid Media Composer and NEXIS shared storage, Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop), DaVinci Resolve, and specialist tools like Flame and Baselight. We manage workstation builds, shared-storage performance, and licence deployment.

Can you help us pass a Trusted Partner Network (TPN) assessment?

Absolutely. We conduct pre-assessment gap analyses against TPN best-practice guidelines, implement required security controls, and support you through the assessment process. Our team understands the content-protection requirements that studios and distributors mandate.

How do you handle storage for large media files?

We design and manage high-performance shared storage solutions using platforms like Avid NEXIS, EditShare, and QNAP, along with tiered archive strategies that move cold content to cost-effective nearline or cloud storage while keeping active projects on fast SSD or NVMe tiers.

Do you support remote editing and cloud-based production workflows?

Yes. We deploy and manage remote-editing solutions including Teradici, HP Anyware, and Lucid Link, as well as cloud-based production workflows on platforms like Frame.io, Blackbird, and AWS Nimble Studio. Performance tuning ensures editors experience minimal latency regardless of location.

Get in touch to activate a 1-month free trial

Discover how vulnerable your current backup is. We'll assess your infrastructure, identify risks and show you exactly how hybrid cloud backup can protect your media business — completely free, no strings attached.

Start protecting your data today

Whether you need to replace tape-based backups, add offsite disaster recovery or implement a complete hybrid solution, our team is ready to deliver enterprise-grade protection for your media business.

What you'll get

  • ✓ Full backup infrastructure audit
  • ✓ Risk and gap analysis
  • ✓ RPO/RTO assessment
  • ✓ Hybrid architecture recommendation
  • ✓ Custom pricing proposal

Submit your details and one of our friendly team members will be in touch with you shortly

Get a free backup audit

Technology Stack

Powered by industry-leading technologies including SolarWinds, Cloudflare, BitDefender, AWS, Microsoft Azure, and Cisco Meraki to deliver secure, scalable, and reliable IT solutions.

SolarWinds
Cloudflare
BitDefender
AWS
Hono
Opus
Office 365
Microsoft
Cisco Meraki
Microsoft Azure

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