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Negative Keywords Google Ads Guide for Printing & Packaging
Professional negative keywords google ads guide designed for Printing & Packaging businesses, delivering reliable solutions that help you grow.
Stop Wasted Spend
Negative keywords prevent your ads from showing for irrelevant searches, saving you from paying for clicks that will never convert.
Improve Targeting
By excluding irrelevant traffic, negative keywords ensure your budget is concentrated on searchers who are genuinely interested in your services.
Better Performance
Fewer irrelevant clicks means higher click-through rates, better Quality Scores and lower cost per conversion.
Negative keywords google ads guide for printing and packaging firms — clear pricing, no jargon.
Packaging EPR, packaging-data submission and PRN workflow supports the packaging-EPR discipline. The EPR workflow, the packaging-data workflow and the PRN (Packaging Recovery Note) workflow all retained operationally. Enfocus Switch, the prepress-automation hub, workflow supports the Enfocus-Switch discipline. The Switch workflow, the Switch-modules workflow and the prepress-automation workflow all retained operationally. CTP (Computer-to-Plate) and platesetter (Kodak Magnus, Heidelberg Suprasetter, Screen PlateRite) workflow supports the CTP-discipline. The Kodak Magnus workflow, the Heidelberg Suprasetter workflow and the Screen PlateRite workflow all retained operationally. Flexographic printer (Bobst, Comexi, Mark Andy, Nilpeter, Edale) operator operational IT supports the flexo discipline. The Bobst workflow, the Comexi workflow, the Mark Andy workflow, the Nilpeter workflow and the Edale workflow all retained operationally. OnePrint, OptimusERP and Print MIS workflow supports the OnePrint-and-Optimus discipline. The OnePrint workflow, the OptimusERP workflow and the print-MIS workflow all retained operationally.
How it works for Printing businesses
A clear, structured process from consultation to ongoing support.
1
Pre-Launch Lists
Before campaigns go live, we add industry-specific negative keyword lists that block the most common irrelevant searches from day one.
2
Search Term Reviews
We review search term reports weekly to identify new irrelevant queries and add them as negatives before they waste significant budget.
3
Shared Lists
We use shared negative keyword lists across campaigns for efficient management and consistent coverage across your entire account.
Negative Keywords Google Ads Guide for Printing
Colour management supported
X-Rite (i1Pro 3, eXact, i1Profiler, Pantograph, IntelliTrax), CGS ORIS (Press Matcher, Colour Tuner, Soft Proofing), ColorLogic (ColorAnt, CoPrA), Pantone PMS / Plus / Connect, Heidelberg Prinect Image Control and Techkon SpectroDrive inline colour-measurement workflow all retained operationally.
ISO 9001, 14001 and 45001 supported
ISO 9001:2015 quality-management, ISO 14001:2015 environmental-management, ISO 45001:2018 OH&S-management and integrated-management-system audit workflow all retained operationally.
Quarterly business review supported
Quarterly business review with managing director, production director, prepress manager, sales director and IT lead walking through BRCGS Packaging Materials Issue 6 posture, FSC/PEFC/SFI CoC posture, ISO 9001/14001/45001 posture, Plastic Packaging Tax posture, EPR/PRN posture, Cyber Essentials Plus posture, IEC 62443 OT-security posture and operational performance.
Variable data printing supported
PDF/VT, Adobe InDesign Data Merge, XMPie uDirect, Smart Soft Print Magic Touch and HP SmartStream variable-data-printing workflow with personalised-print and transactional-print workflow all retained operationally.
Common Negative Keyword Categories
Job seekers and career-related searches
Research, how-to and DIY searches
Free and bargain-seeking searches
Irrelevant geographic terms
Competitor brand names if unwanted
Industry terms with different meanings
Why Printing businesses choose us
Heidelberg Prinect, Esko Software, Kodak Prinergy and Enfocus Switch prepress supported.
XMPie uDirect, Adobe Data Merge and HP SmartStream variable-data-printing supported.
Bobst Mastercut, Heidelberg Promatrix, BHS, Fosber and Mitsubishi folding-carton and corrugator supported.
Quarterly business review with managing director, production director and prepress manager as the cadence.
Muller Martini, Heidelberg Stahlfolder and Polar bindery supported.
Frequently Asked Questions
We support Kodak Prinergy Workflow, Kodak Insite Prepress Portal, Kodak Preps imposition, Kodak Approval soft-proofing, Kodak Sonora plate workflow and Kodak Magnus VLF and Quantum platesetter workflow all retained operationally.
We support hot-folder ingest, watch-folder, PitStop Server preflight, PitStop Pro, Enfocus Switch automation, Markzware FlightCheck, Adobe Acrobat Preflight, callas pdfToolbox and Prinect Color Toolbox customer-artwork ingest workflow with auto-fix and supplier-report workflow all retained operationally.
Yes. GS1 GTIN, SSCC, GLN, GS1-128, GS1 DataMatrix, EAN-13, ITF-14, QR Code, GS1 DataBar, barcode-grading (ISO/IEC 15416 1D, ISO/IEC 15415 2D), FMD serialisation (with SecurMed UK) and pharma-serialisation workflow all retained operationally.
Yes. HMRC Plastic Packaging Tax (PPT, in force from April 2022) workflow with >30% recycled-content threshold (£217.85/tonne in 2024-25), PPT registration, PPT quarterly return, PPT records-and-evidence requirements and PPT-due-diligence supply-chain workflow all retained operationally.
We support Web2Print (W2P) workflow including EFI Digital StoreFront, Vpress Coreprint, OnPrintShop, HP Site Flow, Pressero, Avanti Slingshot Storefront, Tharstern Connect and CWS Online web-to-print and B2B-customer-portal workflow all retained operationally.
Free On Boarding worth up to £2,000!
Limited time offer - valid until 31/05/2026
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