- Google Ads & PPC
Google Ads Budgeting: How Much Should You Spend?
3 May, 2026



£22.76 inc. VAT
AI-generated summary
If you’re using an Epson inkjet that takes the XL “26” yellow cartridge, this Polar Bear single-pack is generally good value. The key thing with Epson Claria Premium is consistency: yellow stays vibrant and you don’t get that washed-out look you sometimes see with cheaper compatibles. At £17.89 ex-VAT, it’s not “cheap,” but it’s the sort of price that makes sense if yellow output matters to you—business documents with charts, branding colours, posters, or anyone printing more than the occasional quick page.
I’d only buy it if you’re confident you need genuine Epson and you’re not chasing the absolute lowest cost per page. If you print lots of yellow and you’re mainly doing draft-style internal docs, the “premium” ink is often overkill—your money goes further with cheaper options (or higher-capacity alternatives, if your printer supports them). Also, if you print rarely, be aware ink can dry or degrade over time; in that case, you might be better off buying when you’re closer to running low rather than stocking up.
Who it suits: teams that rely on consistent colour and don’t want faffing with print quality issues. Who should skip: high-volume yellow printers focused purely on cost-per-page, or low-frequency printers who risk leaving cartridges unused.

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